Unit 3: Political Process
Bell Work How do people form opinions? Notes: #1 under Unit 3: Political Process
Public Opinion
Influence government policies Role of Public Opinion Influence government policies Getting laws changed
Forms of Public Opinion Interest Groups Petition Public address Letter to Officials Demonstrations
Voter Turnout
Influences on Public Opinion Ted Kennedy Bill Clinton George Bush Ronald Reagan Jesse Jackson Hillary Clinton Colin Powell Bob Dole <100% Liberal 100% Conservative> Political Ideology
Influences on Public Opinion Political Socialization Media
Bell Work How do we measure public opinion? What effect does the media have on public opinion?
Objectives Describe methods of measuring public opinion. Examine political ads and describe the effect of media on public opinion. Analyze political ads for effectiveness.
Measuring Public Opinion George Gallup
Types of Polls
Conducting Polls Question wording Question order Timing Random Sampling
Media and Public Opinion Protected by 1st Amendment from government censorship
Watchdog Informant Gatekeeper
Negative Focus
“Horse-race Coverage” Focus on imagery “Horse-race Coverage”
Classwork Ideological Survey (#2) - Answer each question 1-25. T for true if you agree with the statement. F for false if you disagree with the statement. Do not write anything in the L/C column. Homework: Ideological Quiz (#3)… answer the last question in a paragraph.
Results 21-25 Liberal Responses = Strong Liberal 16-20 Liberal Responses = Weak Liberal 21-25 Conservative Responses = Strong Conservative 16-20 Conservative Responses = Weak Conservative 10-15 of either responses = Moderate
Interest Groups
Functions of Interest Groups Organizing people Political participation Supplying information
Agricultural Groups American Farm Bureau
Business Groups
Fraternal Order of Police Labor Unions Fraternal Order of Police
Professional Groups
Societal Groups
Caused-based/Public Interest Groups
How They Work Participating in the Electoral Process Endorsing candidates Political Action Committees (PACs) Lobbying Using the Legal System - Lawsuits Influencing Public Opinion
Political Parties
Functions of Political Parties Assisting the Electoral Process Organizing the electorate Helping with technical aspects Providing a political platform Examine policies of elected officials Organizing the Government
Nominating Candidates Self-announcement Caucus Convention Petition Direct primaries
Leaders Activists Followers Apathetic
Party Finances Sources -Personal financing -Party assistance -PACs -Private Donors - "Fat Cats" or "Angels" -Public Funding - regulated government funding
Regulations Federal Election Campaign Act of 1972 -Federal Election Commission (FEC)
Regulation$ Financial disclosure Contribution limits Spending limits Donor restrictions
Citizens United v. FEC