Business Presentations Persuade your audience and get results! Your Name

Objectives At the end of this session you will be able to: Design and deliver a persuasive presentation that gets results Benchmark and structure your own presentations with real examples and tips Explain how audiences listen and respond to presentations Follow prompts that help you reflect, evaluate and learn from experience

Five Types of Presentation Entertaining Informative Analytical Problem Solving Persuasive 5

Successful Presentations Emotional buy-in Aim for change Show the benefit Ask for action

Presentation Mistakes Content Style Delivery Too Much Not Enough Jargon Structure All Tell ‘Script’ Slides Clutter Language Reading Slides Boring Voice Self-Centred Too Long Know Your Stuff!

Elevator Speech You know how… Which means that… What I do is…

Your Purpose Why am I presenting? What’s it all about? Questions to help you focus when preparing a presentation… Why am I presenting? What’s it all about? What’s special about me? What action do I want?

Poor Presentation ‘Titles’? Bi-Annual Report for Industrial Widgets NewTech Product and Service Offering Marketing Plan for Coming Year New Process for Team Working December Sales Statistics

Good Presentation ‘Headlines’? Industrial Widgets – What Went Wrong? How NewTech Can Improve Your Sales Everything You Need to Know This Year Delivering Results Through Team Working December – The Hits and the Misses

Developing Your Draft Sheet 1 Carries Your Outline For Brainstorming Three sheets of A4 paper… Carries Your Outline Sheet 1 For Brainstorming Sheet 2 Your Speaking Notes Sheet 3

Sheet 1 - Outline Approach Hook Map B. Body 1st Stream 2nd Stream 3rd Stream C. Conclusion Summary Action

Body – Three Part Streams Past/Present/Future Past: This is how things used to be Present: This is the current situation Future: This is what could develop Problem/Cause/Solution Problem: This is what’s wrong Cause: How did it come about? Solution: Here are my proposals Example 1: Example 2:

Sheet 1 - Outline Approach Hook Map B. Body 1st Stream 2nd Stream 3rd Stream C. Conclusion Summary Action

Brainstorming Rules No Editing No Full Sentences Number Them

Business Presentations that work Selecting Your Ideas Approach Hook 6 Map Business Presentations that work ~ ~~ ~~ ~~ ~ ~~~~ ~ ~~~ ~~ ~~~~ ~~~ ~ ~~~ ~~~~~~ ~~~ ~ ~~~ ~~ ~~ ~~~ ~~~~ ~~~ ~~ ~~~ ~ ~~ ~~ ~~ ~~~ ~~~~ ~~~~ ~~ ~~~ ~~~~~ ~~~~~~ ~~~~ ~~~ ~~~~ ~~ ~~~~~ ~~ 14. ~ ~~ ~~ ~~ ~ 15. ~~~~ ~ ~~~ 16. ~~ ~~~~ ~~~ 17. ~ ~~~ ~~~~~~ 18. ~~~ ~ ~~~ ~~ 19. ~~ ~~~ ~~~~ 20. ~~~ ~~ ~~~ ~ 21. ~~ ~~ ~~ ~~~ 22. ~~~~ ~~~~ 23. ~~ ~~~ ~~~~~ 24. ~~~~~~ ~~~~ 25. ~~~ ~~~~ ~~ 26. ~~~~~ ~~ B. Body Problem 7, 5, 21, 3 Cause 23, 9, 17 Solution 25, 15, 14 C. Conclusion Summary Action 12

AIDA – Persuasion Model Attention Interest Desire Action

Types of Visual Aid Those You Project Those You Create Those You Show

Slide Guidelines Minimise content Use large font Use Minimal Slides Use pictures Avoid gimmicks

Types of Visual Aid Those You Project Those You Create Those You Show

False Evidence Appearing Real FEAR False Evidence Appearing Real

Overcoming Nerves Remember your experience Prepare thoroughly Repeat your core message Keep it simple Remember to breathe Raise your blood pressure Think happy thoughts

Effective Delivery Appearance & Charisma Audience Focus & Trust Volume, Pace & Pitch Gestures & Movement

Objectives At the end of this session you will be able to: Design and deliver a persuasive presentation that gets results Benchmark and structure your own presentations with real examples and tips Explain how audiences listen and respond to presentations Follow prompts that help you reflect, evaluate and learn from experience