Using Graphic Design to Create Corporate Logos Symmetry Using Graphic Design to Create Corporate Logos

Three types of Symmetry… Reflection Rotation Translation

Reflection Symmetry This type is often called “Mirror” or “flip” symmetry. It is easy to see why because one side is the mirror image of another.

Reflection Symmetry The letter A has reflection symmetry similar to the butterfly.

Alphabet Symmetry Look at the letters of the alphabet and organize according to which ones have vertical symmetry, horizontal symmetry or those that have both.

Rotation Symmetry You produce rotation symmetry by rotating the object any number of degrees in any direction. Example: The flag on the left has been rotated 90 degrees to the right.

Translation symmetry It is produced by moving the object forwards or backwards, or in any direction but do not flip it or turn it. The heart shape was translated to three other shapes (or positions).

Corporate Logos A graphic artist uses symmetry to create designs that become the symbols for companies. Look at the nine examples and tell which ones have rotation, or translation symmetry.