B2B THEORY OF DERIVED DEMAND

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Presentation transcript:

B2B THEORY OF DERIVED DEMAND “The Land – to – Man – to – Hand Cycle” [Seminar in Marketing Management; MKTG. 600; Dr. Carter] LAND [Natural Resources] MAN [Human Organization] HAND [Human Consumption] Metal Extraction [“Mining”] Metal Appliance Use & Service Consumption [Reclining] Metal Fabrication [“Refining”] Metal Manufacture [“Designing”] Metal Assembly [“Combining”] Metal Product Wholesaling [“Consigning”] Metal Product Retailing [“Aligning”] Transportation, Logistics & Distribution Services Data, Information, & Communication Network Services Utilities & Infrastructure Services Government & Legal Services Disposal/Recycle [“Feedback”]