Mrs. Sheftel’s 6th grade ELA

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Presentation transcript:

Mrs. Sheftel’s 6th grade ELA Persuasion Mrs. Sheftel’s 6th grade ELA

Word Choice Visual Appeal PERSUASION Exaggeration Credibility

Credibility Celebrities Professionals Testimonies Before and After Trial Offers

Exaggeration Unrealistic vs. Realistic Compare to competition Appears to cause extreme satisfaction

Word Choice Repetition Jingles Slogans Rhyming Optimistic Profound message in few words

Visual Appeal Color schemes Large graphics Logos Memorable Use with all other characteristics

Now, analyze the following ads and decide which techniques are used...