Activision Blizzard By Tom Lannon Cis 1055 004 February 15, 2010

Company History Founded in 1979. Largest video game publisher of pure-play online and console games. Acquired by Vivendi Games in 2008, which formed new company of Activision Blizzard. Tom Lannon Section 004

Product Line Best selling games include Guitar Hero, Call of Duty, Spiderman, Shrek, and numerous others. Leading franchises include Crash Bandicoot, Spyro, and Blizzard Entertainment. Also, owns the largest subscription-based multi-player online role-playing game, World of Warcraft. Tom Lannon Section 004

Company Competitors Main competitors are Electronic Arts Inc., Sony Corporation, and Take-Two Interactive Software Inc. Top multimedia and graphics software company in the world. Activision Blizzard also ranks second, only to Sony Corporation, among all competitors in market capital. Tom Lannon Section 004

Chain of Command Michael J. Griffith Thomas Tippl Robert Kotick President Thomas Tippl Chief Financial Officer Michael J. Griffith Chief Executive Officer of Activision Publishing Michael Morhaime Chief Executive Officier of Blizzard Entertainment George L. Rose Chief Public Policy Officer and Executive VP Tom Lannon Section 004

Competitor Comparison As Compared to Electronic Arts Inc., Activision Blizzard has towered over them for 6 months. Tom Lannon Section 004

Interesting Facts Activision Blizzard’s game Call of Duty: Modern Warfare 2 broke the first day sales record with $310 million and 4.7 million copies sold. In 2004, World of Warcraft became the fastest-selling PC game ever. The Spiderman series has been considered one of the best superhero games of all time. Tom Lannon Section 004

For More Information Inquire within one of our websites. www.activisionblizzard.com www.activision.com www.blizzard.com Tom Lannon Section 004