BEST PRACTICES OF SPORTS PROFESSIONALS CAPACITY BUILDING SUHARDI ALIAS DEPUTY DIRECTOR GENERAL NATIONAL SPORTS COUNCIL OF MALAYSIA

BACKGROUND The National Sports Council of Malaysia (NSCM) was established under the National Sports Council of Malaysia Act in 1971. It is a statutory body under the purview of the Ministry of Youth and Sports. Acts as the coordinating body on the development of high-performance sports.

OUR TEAM DATO’ AHMAD SHAPAWI ISMAIL DIRECTOR GENERAL SUHARDI ALIAS DEPUTY DIRECTOR GENERAL (STRATEGIC) ABDUL RASHID YAAKUB DEPUTY DIRECTOR GENERAL (MANAGEMENT) JEFRI NGADIRIN ATHLETES’ DIVISION JOHERMAN AMIR INTERNATIONAL & CORPORATE DIVISION MOHD SAFRUSHAHAR YUSOFF PARALYMPIC DIVISION HAZANI HASHIM MANAGEMENT DIVISION ARRIFIN M.GHANI SPORTS MANAGEMENT DIVISION MOHD RAIZAL MUHAMAT YAAKOP SPORTS FACILITIES DIVISION ZULKIFLI ALIAS FINANCE DIVISION

Application of the R.A.T.

2017 Southeast Asian Games (SEA GAMES) :19th – 31st August ASEAN Para-Games :17th – 23rd September Malaysia Organizing Committee for the SEA Games (MASOC) was formed in 2015 MEGA EVENTS HOSTED 2015 128th IOC Session in Kuala Lumpur 2002 Association of National Olympic Committees Meeting 1998 Commonwealth Games in Kuala Lumpur, Malaysia Sports in Malaysia saw a rapid expansion Legacy building of a sports complex in Bukit Jalil 1986 Malaysian Games (SUKMA) were introduced. Organized every two years Mid 1960’S : 5 Southeast Asian Games (SEAP / SEA Games) International tournaments (Badminton, Football, Athletics & etc)

LEADERSHIP Executives and sports professionals NEED to carry out the responsibilities of a defined role. Example : Malaysia Organizing Committee for the SEA Games (MASOC) was formed in 2015 as the lead government agency in organizing and promoting the Games. Local and international agencies, with expertise in their relevant areas played a leadership role. The sports professionals recruited included officers from the NSCM working alongside with the Sports Managers of the 38 NSA’s as well as from the Olympic Council of Malaysia (OCM) and the Ministry officials all housed under one roof.

CAPACITY DEVELOPMENT OF SPORTS PERSONNEL Top management / leaders includes NSCM officers have the exposure and experience in being part of the official Secretariat at mega multi-sport events and served in the organizing committees of other multi-sport events and tournaments held in Malaysia. Have had the similar experience running a mega event locally and internationally. Sports Managers Served a number of years in the NSA’s Experience being attached with their respective International / Continental Federation Attended sports management courses run by the NSCM or Olympic Council of Malaysia (IOC / Olympic Solidarity Programs) and the Ministry of Youth and Sports

MARKETING & SPONSORSHIP Provide probability for sponsors to leverage their experience, knowledge and capabilities of partners to use sport as a tool for wider economic development. 29TH SOUTH EAST ASIAN GAMES KUALA LUMPUR 2017 XVI COMMONWEALTH GAMES KUALA LUMPUR INTERNATIONAL MARKET MARKETING DOMESTIC MARKET SPONSORS CATEGORY : RM 7.5 to RM 15 million RM 3 to RM 7.5 million RM 1 to RM 3 million RM 1 million or less

VOLUNTEERS SEA GAMES 2017, KUALA LUMPUR QBR\It Takes A Nation To Raise A Champion.mp4 Wau (Wow) Factor – “ambassadors” for volunteers 13,000 volunteers all over country Recruitment process was very stringent Training modules developed by a local university. Continuous trainings for volunteers including: General duties Information & Communications Technology Anti-Doping Medical Media Transport Food Protocol & Prize-Giving Interpreter Duties

The Information in this document is furnished on a confidential basis. Proposal to The Tokyo Organizing Committee of the Olympic and Paralympic Games My Flame ® Virtual Torch Relay System Incorporating Share Virtualization Technology Version 1 (SVT.V1) (Patent Pending AB.COM) My Flame is a Registered Mark of SCI 2016 Sports Capital International Sdn Bhd (SCI) © Copyright 2018 • All rights Reserved. The Information in this document is furnished on a confidential basis.

Moving Forward: National Sports Council continues to develop scalability as it aims to manage its new Digital Assets Commercial Properties Content Development IP Protection (Trademarks and Patents) Available On

NSC MyFlame: (SVT.V1) Social Media Commercial Platform Social Engagement Tool we have developed Creating Opportunities for Sponsors to Connect to the games People to connect to People Expand Fans and Volunteers Demographics Monetizing through Digital My Flame.mp4

Monetization Via Advertisers By Sponsors Endless Possibilities Rebranding and Re-Designing of User Interface based on Corporate Colours of Tokyo 2020 Sponsors Addition of Advertisement on User Phones after a Flame is “Shared” Visibility of Brands as Sponsor of Prizes for Top Flame Shares Pop-Up Notifications to Users on Tokyo 2020 Sponsors Ads (Non-invasive basis)

CONCLUSION Capacity building will always be a crucial tool in staging of any mega event. Sports personnel given opportunities to develop skills and experience. Continue to ensure sustainable professional development. QBR\VIDEO OBR-SEA-PARA 2017.mov

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