Monetization & Packaging Module #5 of 6

Windows Stores The Store are the only way you can get executable content onto an “end-user” device Enterprises have other options Users can buy applications and deploy them onto their devices Developers can unlock their own devices for testing Registered developers can unlock up to 3 devices (companies can request unlock count increase) Student and App Studio* developers can unlock one device * http://go.microsoft.com/fwlink/p/?LinkId=324360

Joining the Store Register to be a publisher 2/24/2019 Joining the Store Register to be a publisher $19/yr. for individual, $99/yr. for companies Companies undergo additional verification process Developer registration allows publishing to both Windows Phone and Windows Students can register for free via DreamSpark MSDN Benefits may supply a registration token Join at http://dev.windowsphone.com or http://dev.windows.com © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Monetization options Paid app Paid app with free trial 2/24/2019 Monetization options Paid app Apps that must be purchased to install Paid app with free trial Using Trial API, you decide on functionality Paid/free app with in-app purchase Users unlock functionality or buy in-app items Free app with ads Ad-supported app Free app Pricing tiers from $0.99 to >$500.00 70% revenue for developer © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Success spans revenue models; IAP growing Build 2014 2/24/2019 Success spans revenue models; IAP growing 40% 31% 29% 44% 26% Windows Windows Phone Developer revenue AE 3D Motor AE Mobile PC Remote PC Remote BubbleBreaker TouchFirst LLC Advertising World at Arms Gameloft My Talking Tom Out Fit 7 Limited My Country Game Insight Global Ltd In-App Purchase MoliPlayer Pro Moli Time Tech. Corp. Drawboard PDF Drawboard Dark Lands Mingle Games s.r.o. Paid Feb 2014, Source: Microsoft © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Trial API Time-limited trial Feature-limited trial Use CurrentApp[Simulator].LicenseInformation to implement custom trial logic IsActive, IsTrial and ExpirationDate properties

In-app purchase Durables Consumables Bring your own payment provider Features that can be unlocked in your app permanently Consumables Anything that can be used in the app and re-filled by another purchase (coins, gold, credits, etc.) Bring your own payment provider No revenue share with Microsoft if you implement your own payment provider

2/24/2019 Ad supported apps Microsoft Ad SDK through http://pubcenter.microsoft.com Very easy to incorporate Various ad sizes to choose from Audience targeting managed through pubCenter portal Use third party Ad SDKs or Ad Rotators Admob, inmobi © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Shared identity apps Windows app and a Windows Phone app using the same Reserved Name, they are considered to share the same identity Customer gets app & IAP (durables) entitlements across Windows & Phone Roaming data enabled across Windows & Phone Single push notification channel Quiz Bowl Quiz Bowl The next generation quiz game - compete real time with players worldwide. Free Free

Build 2014 2/24/2019 Localize to increase reach: English, Spanish, Mandarin, French, Russian, German English English Spanish Mandarin French Spanish Strong user engagement in many languages, not just English - so if you are not localized you are missing out on potential engagement in many parts of the world 75% of Windows Phone app downloads are for a language other than English Feb 2014, User languages are estimated based on the store market where the app was downloaded. Source: Microsoft © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Windows App Certification Kit (WACK) 2/24/2019 Windows App Certification Kit (WACK) Windows Phone apps (xap) WACK performs some store app submission tests on your application before you submit it Checks many aspects of the submission, including the required assets Tests are automatically updated to reflect changes in the tests performed in the Store © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Windows App Certification Kit (WACK) 2/24/2019 Windows App Certification Kit (WACK) Windows & Universal apps (AppX): Create app package via Visual Studio Run WACK and select the created AppX Select tests to be run Output is an XML file that can be opened in a browser to analyze results © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.