Hybrid TV From Technology To Market SESSION 3, AMS - 05/2011, HANOI

Hybrid TV Summary: Concept, definition, standard Technologies Market Consumer Devices: STB, iDTV, Games Console, Connected Devices... Broadband Home Networks: Wifi, Coax, Powerline... Standards, Middlewares.  Headend System, Service Provider system. Market Global Market:  Vietnam Market:  VTV role: what we are doing? Conclusion

Hybrid TV Concept, definition, standard: Concept and definition: We can think about Hybrid TV term as very broad range of product and service. Any product and service that using broadcast channel for live content and using broadband channel for enhanced service can considered as "hybrid". Why we need hybrid?  Most of broadcast channel now is one-way oriented: DTH, DVB-T and even cable.    Most of broadband now is point to point oriented: Though many research and technology encouraged now to resolve this problem as P2P, CDN, Cloud computing. Broadband itself, is still not ideal for TV.  So if we build a hybrid infrastructure we can combine the best of both world(broadcast, broadband).     

Hybrid TV Standard: There are several standards now providing Hybrid service. GE-MHP MHEG-IC OTT HbbTV  02 first standards, GE-DVB and MHEG-IC is extend of 02 existing Interactive TV standards by DVB and MHEG.  OTT can be considered as de-factor standard.  HbbTV is new and developing standard, having trial in German, France and some other Europe countries.  

Hybrid TV These technologies is mature now to provide service. Consumer Devices: STB, iDTV, Games Console, Connected Devices... Broadband Home Networks: Wifi, Coax, Powerline... Standards, Middlewares.  Headend System, Service Provider system. These technologies is mature now to provide service.

  System Diagram

  Service conceptual diagram

  Sample services:  EPG. PVR. VOD. Multi room.

Hybrid TV Market: Global Market:(Infonetics Research, 2010). " Digital cable STBs made up 39% of total STB revenue in CY10, satellite STBs was 38%, pure IP STBs was 12%, hybrid STBs (both OTA/IP and IP/QAM) were 8%, and OTT media servers were 3%. The segment experiencing the strongest growth over the forecast period is the hybrid STB segment, which is expected to reach 20% of total revenue by CY15. Cable operators are looking to combine their existing QAM broadcast architectures with a DOCSIS channel for streaming video, while other operators (both satellite and those offering DTT) are also looking to their broadband infrastructure to incorporate OTT content, as well as increased interactivity and on-demand services. Although we are not currently tracking hybrid IP/satellite as a separate "

Hybrid TV Market: Global Market:(In-stat report 2010). The value of Hybrid Set Top Boxes that are immediately put into use will reach US$ 1.3 Billion worldwide by 2014. Digital terrestrial boxes will be the hybrid-box growth leader, with a CAGR of 42% between 2010 and 2014. 

Viewer behavior orient to Hybrid TV 

Hybrid TV Vietnam Market: VTV role: what we are doing? Cable: 3M subscribers.  DTH: 1M subscribers. DTT: 3M viewers.  All of them is target market of Hybrid TV. If 20% market using Hybrid TV in 2015, there will be 1.5M Hybrid boxes on the market in 2015 or approx 100M USD market value. VTV role: what we are doing?  Test lab, consider, choose Hybrid standard: 2011-2012.  Design, Tech specs, sample: 2012.  Develop content, service: 2012-1013.  On market: 2014-2015.

Hybrid TV Conclusion:   Hybrid is key advantage for transition and changing business model for terrestrial TV from analog to digital(Hybrid DTT/IP).  “The idea originated a couple of years ago when free-to-air broadcasters in France and Germany separately concluded that their long-term future involved moving from pure broadcast to a mix of broadcast and broadband,” quote of Régis Saint-Girons, OpenTV's SVP sales and programme director Europe.  

Hybrid TV Hybrid is strong and flexible to satellite can provide true 2-way interactive(Hybrid DTH/IP).  Hybrid is advantage for cable can provide easier to deploy and stronger interactive service(Hybrid QAM/IP).  Hybrid can also provide a medium for IPTV(Moca, Home network...).