REAL OPPORTUNITY Young people drive the epidemic Two-fifths of the population is under twenty Over 95% of fifteen year olds are not infected with HIV

Stop new infection in young people and the epidemic deflates

Young population creates prospects for rapid change Source: Statistics South Africa, 2002

Almost all (>96%) of 15 year olds are HIV negative Males Females 95% Confidence Interval Age 15 Age 16 Age 17 Age 18 Age 19 Age 20 Age 21 Age 22 Age 23 Age 24 Source: National HIV and Sexual Behavior Survey of 15-24 year olds, 2003

Drivers of high risk behaviour 20%SHIFT TO LOWER RISK COERCION PEER PRESSURE SEX FOR MONEY LOW SELF-ESTEEM NO SENSE OF FUTURE LACK OF PARENTAL COMMUNICATION POVERTY LOW EDUCATION HIGH RISK MEDIUM RISK LOW RISK

loveLife’s logic Substantially reduce (>50%) HIV infection in teenagers to trigger the tipping point in the overall infection rate

YOUTH LEADERSHIP AND MOBILIZATION RESEARCH & EVALUATION Prevalence, behavioral & market research MEDIA TV, Radio, Print, Outdoor, web SERVICES Helpline Youth centres Teen friendly clinics Franchise loveLife Games Love Tours & Love Train OUTREACH YOUTH LEADERSHIP AND MOBILIZATION groundBREAKERS loveLife – a new lifestyle brand for young South Africans loveLife strategy

loveLifestyle innovative, integrated, interactive ________________________________ Motivation Body Y’s – body image, health sexuality, fitness, sports & recreation Creative problem solving Debating

loveLifestyle in schools loveLife Games loveLifestyle community festivals Training Educators groundBREAKERS mpintshis Youth friendly clinic School loveLife franchise loveLifestyle SCHOOL SCHOOL SCHOOL SCHOOL SCHOOL SCHOOL

Exposure to loveLife and action in response to HIV Relationship between exposure to loveLife and action in response to HIV Exposure to loveLife and action in response to HIV Prompted question: Changed behaviour to avoid getting HIV – yes Exposed to lL 88.8 <.001 Not exposed to lL 78.1 Ever talked to parents about HIV – yes 89.9 80.9 Ever tested for HIV – yes 16.3 10.3 0.00 Source: National Household Survey of 11 904 15 – 24 yr olds, 2003

PARTICIPATION IN loveLife and odds of HIV Adjusted odds ratio p-value ALL YOUTH (15-24 year olds) 0.7 (0.5-0.9) 0.004 Men 0.5 (0.3-0.8) 0.002 Women 0.8 (0.6-1.1) 0.115 Sexually active youth 0.59 0.01 0.67 0.05 Source: National Household Survey of 11 904 15 – 24 yr olds, 2003

By 2010… Without radical change, by 2010… Over 7.5 million South Africans HIV+ 1 million living with AIDS 2 million orphans At least one in three soccer players will be HIV+ loveLife 2002. Impending Catastrophe Revisited

Without radical change, by 2010… Roughly 3 million South Africans today, between 15 and 30 years of age, won’t be there loveLife 2002. Impending Catastrophe Revisited

loveLife Games – catalyzing active communities Systematic year-long programme combining sustained mentorship with the incentive of events Rekindles mass voluntarism & mass participation in communities Strong community ownership Sustained participation of young people supports other efforts to develop extraordinary talent

2010. Love to be there… Sports development as a key strategy for HIV prevention Get young people to connect choices today and future opportunities Nurture motivation and aspiration among teenagers Create real opportunity

Here’s the opportunity… Over 95% of 15 year olds are HIV negative