QR Codes Linking the real world with the digital world.

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Presentation transcript:

QR Codes Linking the real world with the digital world.

What are QR Codes 2D barcode readable by mobile devices Requires a QR Code reader application

QR Code Types Static –Instructions direct from QR code to mobile device. No additional support service required Dynamic –QR Code connects mobile device to rich content delivery service via 3G/Wifi network.

Static QR Code example Contact information

Static QR Code example Send an

Static QR Code example Direct Call

Static QR Code Example SMS Text Message

Static QR Code (Mobile Friendly) Websites

Static QR Code Example Real-time Navigation

Static QR Code Video Links

Dynamic QR Codes Advantages –Adaptable content and presentation –Tracking and analytics Disadvantages –Requires 3G/Wifi/Internet access to function

Dynamic QR Codes Vcard+ –Include Photo –Downloadable vCard –Lever Social Media Links –Updatable changeable content –Direct dial –Direct navigation –Usage statistics

Dynamic QR Codes URL (mobile friendly) –Change target URL –Tracking and statistics

Dynamic QR Codes Full Service Mobile Friendly Marketing Platforms using dynamic codes

QR Code Do's Be Mobile Friendly

QR Code Do's Branding and Identity –Recognition and trust

QR Code Do's Simple to the point examples

QR Code Don'ts Default Website for computer use

QR Code Don'ts Mysterious QR Codes –bit.ly/NVqUGK = ???? (what is this?)

QR Code Tips Be mobile friendly Be relevant Add value Keep it simple Interact

More Information Making your own QR Codes – – Dynamic QR Codes – Full Service QR Codes –

Presentation by: Ben van Sas Jeroen Steeman Adres0D0A - QR Code Nederland Sint Nicasiusstraat EW Heeze Noord Brabant Nederland Telefoon +31 (0) Telefoon +31 (0) Mobile Marketing Services and Solutions with QR Codes