Three Fs of Objection Handling Fight, flight or feedback Objections you’re getting now Your story about making a sale Why do you raise objections when you’re the buyer? Your next action(s) Discussion Questions Fight, flight or feedback. Why is getting feedback the best strategy for handling objections? What kinds of objections are you hearing these days? When do you hear them? How can feedback help with them? Tell a story of an objection you got and still made the sale? What does that experience teach? Why do you raise objections when you’re the buyer and dealing with a salesperson? How does your experience as a buyer help you as a seller? What is your next action step going to be?