Customers and Consumers Jeopardy Definitions Customers and Consumers 4 P’s and 2 C’s + Push and Pull Product Life Cycle Other…. Q $100 Q $100 Q $100 Q $100 Q $100 Q $200 Q $200 Q $200 Q $200 Q $200 Q $300 Q $300 Q $300 Q $300 Q $300 Q $400 Q $400 Q $400 Q $400 Q $400 Final Jeopardy

$100 Question from Definitions A system for measuring the obvious characteristics that categorize people.

$200 Question from Definitions A system for measuring consumer beliefs, opinions, and interests.

$300 Question from Definitions Alderfer, Maslow, and Thorndike are all examples of what?

$400 Question from Definitions Money paid by a manufacturer to a retailer for space to display a product.

$100 Question from Customers and Consumers The person who uses a product or service.

$200 Question from Customers and Consumers The person who buys a product or service.

$300 Question from Customers and Consumers Is the consumer of a product always the same as the customer? Give 2 examples to illustrate your answer

$400 Question from Customers and Consumers Why do marketers appeal to parents or guardians, the gatekeepers for children, as well as to the children themselves

$100 Question from 4 P’s and 2 C’s What do the 2 C’s stand for?

$200 Question from 4 P’s and 2 C’s What is a push strategy? Give an example to illustrate

$300 Question from 4 P’s and 2 C’s What is a Pull Strategy? Give an example to illustrate

$400 Question from 4 P’s and 2 C’s What are the 4 P's of marketing? Briefly explain each.

$100 Question from Product Life Cycle What are the 5 steps in the product life cycle in order?

$200 Question from Product Life Cycle ____ A stage in the product life cycle where early adopters play a large role.   ____ A stage in the product life cycle where marketers may remove a product altogether.

$300 Question from Product Life Cycle Compare the length of time a trend typically lasts with that of a fad? Give an example to Illustrate your answer

$400 Question from Product Life Cycle If a product reaches the decline stage in the product life cycle, is it doomed, why or why not

$100 Question from Other What is the difference between a need and a want?

$200 Question from Other Explain what the two short forms, B2B and B2C, mean

$300 Question from Other What is a target market? Use an example to illustrate your answer

$400 Question from Other Who are the “baby boomers” and why are they an important target market for marketers?

Final Jeopardy Describe each stage in the product life cycle and give an example of a product you feel is at each stage