Questionnaires Jerry Post Copyright © 1997

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Questionnaires Jerry Post Copyright © 1997 Chapter 6 Questionnaires Jerry Post Copyright © 1997

Questionnaires Goals Format Organization Get information from many people. Get more specific data. Format Generally closed-end. Usually quantitative data. Often use ratings. Use comparisons if possible. Organization Goals. Design. Pretest Distribute Call back Analyze

Analysis Averages ANOVA Regression Unobserved/ Latent Observed Central tendency Dispersion/variance ANOVA Regression Estimate relationship to describe how dependent variable responds to changes in independent variables. Y = b0 + b1X1 + b2X2 + ... Unobserved/ Latent Observed Satisfaction Question1 Question2 Question3 Question4 Latent variables Answers to questions are generated by an unobserved variable or latent characteristic. Statistical tools (e.g., Lisrel or Amos) will identify the relationships.

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