Advocacy 101 Rachel E. Beaulieu Greenville, North Carolina April 25, 2018

Advocacy 101: Making New Friends & Keeping Them Businesses Community Leaders Elected Officials Local Government

Forum’s 2018 Top Ten Education Issues

AfterSchoolAlliance.org

Advocacy 101 Why advocate? What does advocacy look like? For what do I need to advocate? To whom do I advocate? How do I advocate?

For what do you advocate? Identify the needs of your organization Funds Participation Increased enrollment Volunteers Parent engagement Partnerships Other means of support

To whom do you advocate? Stakeholder Wheel Stakeholders in your community Local businesses Local school system & superintendent Local School Board Members Local PTAs County Commissioners Local Social Services & Health Departments State Legislators United Way, http://outofschooltime.unitedway.org/assessment/story.html Stakeholder Wheel

How do you advocate? Toot Your Own Horn - And Get Comfortable With It! Know specifically what you want to advocate for Resource mapping Boil down the goals you want to achieve Focus your message on your goals Tell a story Why does your organization matter? What are some examples of people who benefit from your organization? Practice your elevator speech

Free Money Grant Opportunities Afterschool Alliance Website Check NCCAP for new grant opportunities Subscribe to After School Observer for new grant opportunities North Carolina Department of Instruction 21st Century Community Learning Centers After-School Quality Improvement Grant Afterschool Alliance Website Golden LEAF Partnerships Local Universities Community Colleges Local businesses, hospitals & more

Free Resources Public School Forum Friday Report Road Map of Need Top Ten Education Issues EdNC NC Child NC Department of Public Instruction NC Department of Health and Human Services

http://www.afterschoolalliance.org/loaEventKit.cfm

Social Media Does your program have a website? Helps you reach out to different audiences Important for people to be able to identify you Messaging on social media platform = Advocacy http://newsite.behailuacademy.org/