Michael Ball & Alfie Boe

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Presentation transcript:

Michael Ball & Alfie Boe Universal Music The challenge Universal Music needed to grab some last minute sales of Michael Ball and Alfie Boe’s album ‘Together Again’ in order to reach the #1 spot in the UK album charts. What we did Thanks to our dynamic digital malls network, creative was loaded onto our mall screens in close proximity to HMV malls on the same day just before the charts closed. The results Together Again clinched the #1 UK album spot by 35 copies! Environment: Shopping Malls Media: Digital Campaign: National