College of Arts & Humanities 2012 – 2013 Presented by Development Strategy College of Arts & Humanities 2012 – 2013 Presented by Randy McKey Sr. Director of Development Laura Pooser Director of Development

TALKING POINTS Campaign 2013 – 2018 Priorities 2013 Annual Fundraising Goals Prospect pool Where do they live By year of graduation By Wealth screening Other Development Chores

Performing Arts Center $65,000,000 CAMPAIGN PRIORITIES Performing Arts Center $65,000,000 Phase II – capital School of Visual Arts & Design $30,000,000 Program support, scholarships, capital expansion Capital - $25M; endowment - $5M Center for Public History $31,000,000 Program support and capital expansion Endowment - $25M; capital - $6M Confucius Institute $ 4,000,000 Chinese language & culture through student travel abroad Endowment - $4M

ANNUAL GOALS Unit Fundraising Goal $2,696,441 Individual Goals R. McKey $1,062,000 L. Pooser $1,030,500 Ass’t DOD $ 603,941

ANNUAL METRICS McKey Pooser Ass’t DOD Personal Visits 150 150 150 Qualified Prospects 20 30 30 Proposal Goal 25 30 25 Portfolio Goal 150 150 150 Weekly Metrics – 35 Usable Weeks Personal Visits 4.28 4.28 4.28

Individual Philanthropy Alumni Friends Corporate Philanthropy WHO WE SOLICIT Individual Philanthropy Alumni Friends Corporate Philanthropy Foundations Private, Individual & Family Trusts

Sort alumni base by year of graduation HOW WE PRIORITIZE Sort alumni base by year of graduation 1970’s 1980’s 1990’s 2000-2010 Sort by wealth rating Sort by number of gifts Group by location

90% or 10,693 of CAH’s Alumni Live in Florida in the 9 county region

CAH Alumni Prospects by Graduation Year 70’s – 1,292 alumni 80’s – 1,438 alumni 90’s – 2,822 2000-2010 – 6,407 alumni Total Alumni prospect pool 11, 959

1970’s Alumni By GG&A 1 ($250,000-999,999) 4 ($100,000-249,000) 402 ($25,000-99,000) 478 ($10,000-99,000) 407 prospects

1980’s Alumni By GG&A 2 ($250,000-999,999) 1 ($100,000-249,000) 196 ($25,000-99,000) 657 ($10,000-99,000) 199 Prospects

OTHER DEVELOPMENT RESPONSIBILITIES Scholarship Stewardship Fundraising Events Dean’s Executive Council Keep CAH goals top of mind with Foundation Executive Leadership

THANK YOU. QUESTIONS?