Reporting Dan Szymczak – Director or Technology

What we will cover Levels of reporting Current tools Upcoming reporting interface : Visual & Data reports Google Analytics + Page Builder Idea share Questions

Levels of reporting Individual constituent record manage supporters + gadgets Single page donations / petitions / data captures / email Groups of pages (aggregate) Account levels

Better Reporting Tracking Attributes Profiles Good data practices Assigning the appropriate page types

Tracking added to the end of URLS, tracking parameters allow ROI measurement and information on marketing channels

Attributes an 'attribute' is a tag that you assign to a page, in order to associate it to other similar pages then can be used to query and report of supporters who took part in pages, with particular attributes

Profiles the 'profiles' feature isused to build segments of supporters based on behavioral and / or constituent data

Into the software

Questions