Ch 8: Prejudice Part 2: Oct. 17, 2012.

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Presentation transcript:

Ch 8: Prejudice Part 2: Oct. 17, 2012

What causes prejudice? Social, Cognitive, & Cultural factors… 1) Social Factors: A) Optimal distinctiveness What is the motivation here?

B) Intergroup conflict – Sherif’s “Robber’s Cave” experiment – 2 groups of boys randomly divided into groups Effect of competition? What solutions failed in Robber’s Cave? Which solution worked best?

What causes prejudice? (cont.) 2) Cognitive factors – A) Categorization – importance of heuristics i) Outgroup homogeneity effect – what is it? Why does it happen? 1) 2)

B) Illusory correlations – cognitive error Stereotyped groups & stereotypic behaviors C) Attributions –explanations for behaviors What is the Ultimate Attribution Error?

D) Subtyping – reinforcement of existing stereotype How does it work? E) Confirmation Bias: Stone’s (1997) experiment –“Mark Flick” audio tape What was the experiment? How were evaluations consistent with racial stereotypes?