Position company to acquire desired business image 4.05 Position company to acquire desired business image

VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES

ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS FACILITY Accessibility Trade area/drawing radius (surrounding businesses) Parking Surrounding area

6. AMENITIES 5. DESIGN/LAYOUT Respond to customer expectations for ADEQUATE FACILITIES Example: More female restrooms than male to alleviate long lines for female restrooms TRAFFIC PATTERNS Overcrowding of traffic will cause people to not attend Public Transportation Concessions Wi-Fi

SENSE OF SECURITY PERSONNEL MAINTAIN ATTRACTIVENESS of venue and BETTER the EXPERIENCE for attendees Maintenance Staff Parking Staff Ushers Ticket Sale Staff Concession Staff Venues have a responsibility to provide fans with a SAFE ENVIRONMENT Venues have POLICIES FOR SECURITY If a facility is not secure, people will not attend to avoid dangerous situations

EXPLAIN AND SELECT VENUE SIGNAGE 4.06 EXPLAIN AND SELECT VENUE SIGNAGE

PURPOSE of SIGNAGE INCREASES BRAND AWARENESS Ex: Logo signage on outfield stadium wall during televised game Provide useful information to audience Keep audience engaged Increase revenue through PROMOTIONS Business strives to EXPOSE LOGO IN THE BEST PLACE to MAXIMIZE REPEAT OR LONG-TERM EXPOSURE

TYPES of SIGNAGE Banners Dasher Boards Floor graphics Sideline billboards A-frames ELECTRONIC MESSAGE BOARDS Rotational courtside messages

LOCATION of PROMOTIONAL SIGNAGE Scoreboard Sideline RACECARS Logos on the hood of a racecar maximizes logo exposure to TV and race audience Equipment Uniform/attire

What promotional signage do you see?

What promotional signage do you see?