True/False Double T/F Hard Too Hot! No way, Man! 100 100 100 100 100 200 200 200 200 200 300 300 300 300 300 400 400 400 400 400 500 500 500 500 500

Hotel and motels must determine whom they wish to have as their clients and study these target markets to be successful

TRUE

Many businesses offer some type of program to attract senior customers.

TRUE

A Target Market is a specific group of people that a business intends to reach for customers.

TRUE

Urban and rural areas of a state are also known as geographic segments of a state.

TRUE

A company that looks at a Target Market will not be concerned with the needs and wants of the group.

FALSE

How frequently customers us a products or service is known as demographics.

FALSE

Demographics have to do with a customer’s age, gender, marital status and income.

TRUE

Psychographics focuses on attitudes and lifestyle choices of people.

TRUE

Niche Marketing is concerned with selling goods and services to larger groups of customers.

FALSE

The Hotel George is a hip hotel located on a quiet street in Washington, D.C. and is called a “Boutique Lodging” property.

TRUE

gender age education income

One of the fastest growing segments of hospitality markets

factors that influence consumer decisions (also demographics)

senior citizens

Participating in strenuous sports on vacation

hard adventure travel

The purpose of leisure travel

solely for vacation or pleasure

The type of music you would expect Baby Boomers to listen to

music of the ‘60s and ‘70s

Baby Boomers are more likely to use this to purchase expensive hospitality venues

CREDIT

The gender of business traveler that is the driving force of combining business and leisure travel

WOMEN

This type of marketing allows a hotel guest to select specific advertisements they want to know about while in their hotel room

interactive marketing

40 percent of business travelers use this to conduct business while they travel

Laptop

Experts thought that this would dramatically reduce or replace business travel

teleconferencing

This is considered to be a smaller uniquely defined group of people interested in like products

Niche market

A geographic segment of a market involves dividing the market share by this.

Physical Location

This segment of the hospitality market is a product of the Depression years of the 1930s and the war years of the 1940s and are more conservative with spending

Senior Citizens

This traveler goes to meetings, conferences, and trade shows in the US and around the world

Business Traveler

Family vacations, weekend getaways, cruises and guided tours are examples of this kind of travel

Leisure Travel