November 4, 2015 Pricing

Marketing Information Management Pricing Selling JcPenney’s has most of their merchandise delivered to their store by semi-trucks. This decision is based on which of the marketing functions? Channel Management Marketing Information Management Pricing Selling

Emily buys a microwave during a CLOSEOUT sale for 25% off Emily buys a microwave during a CLOSEOUT sale for 25% off. If Emily pays $656, what was the original price??

Pricing Strategies Pricing Strategies Captive product pricing involves products that must be used along with the main product Optional product pricing takes into account optional or accessory products along with the main product 11-8

Public Policy and Pricing Pricing Within Channel Levels Price fixing: Sellers must set prices without talking to competitors Predatory pricing: Selling below cost with the intention of punishing a competitor or gaining higher long-term profits by putting competitors out of business 11-36

New-Product Pricing Strategies Market skimming pricing Market penetration pricing