How is gender constructed and/or reflected by language?

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Presentation transcript:

How is gender constructed and/or reflected by language? Share the articles you annotated for h/w. Discuss: GAP How these are reflected by the language use What the attitudes towards gender are

According to Fairclough The mass media have the power to: Represent things in particular (non-neutral) ways Construct identities, through language and images, rather than just reflect the way things “really” are Disseminate/promote certain ideologies Position/construct “ideal” readers/viewers etc.; this means that we, the consumers, have to negotiate our relationship with the mass media

Look again at your articles. 5 mins to address the following: How are women and men represented in your texts (e.g., taking on active/passive roles)? What femininities/masculinities, and what gender relations, are constructed in the texts? Who is the ideal/assumed reader?

Same questions for the new text (“Gadgets for Girls”): How are women and men represented in your texts (e.g., taking on active/passive roles)? What femininities/masculinities, and what gender relations, are constructed in the texts? Who is the ideal/assumed reader?