LinkedIn – A Lean Coffee Presentation John Carey August 2017 www.linkedin/in/johncareypm

LinkedIn – What is it ? THE professional social networking product Launched on May 5, 2003 Owned by Microsoft since late 2016 Currently has approx. 500 million users Like many other social media products, it uses the concept of interpersonal connection and uses that to establish a professional social network Major competitor is Facebook, however LinkedIn’s user base like the clear separation of personal from professional

Six Degrees then Three Degrees of Separation Based on the theory that there is only six degrees of separation between our self and anyone or anything else on the earth, purely based on friendships or connections Originated in 1929 by Hungarian author Frigyes Karinthy who wrote a series of short stories exploring the concept Studies have shown that six degrees is about right, with some limitations like isolated tribes LinkedIn limits the degrees of connection to 3 I have just over 500 contacts and 24 million people in my network or equivalent to the population of Australia So my network includes approx. 5% of the LinkedIn user base You can type * into the search text box to find your network size When I joined in 2004 there were only 1 million users so many people I knew had not joined, the network effect kicked in much later. Now it’s the exception that my contacts aren’t on LinkedIn

Blink and you might miss it According to Workfolio – the average viewing time is So you need to have your profile optimised to keep people’s attention beyond 10 seconds. Reference https://www.slideshare.net/charlespooley/the-science-of-personal-branding-39758466 Medium Average Viewing Time Resume / CV 6 seconds LinkedIn Profile 10 seconds Personal Website 2 minutes

All Star Rating – get a better search ranking The following are required to get an All Star Rating Profile Picture Professional can it be used to find you in a crowded coffee shop ? Experience current position and 2 other positions Skills 5 skills or more Summary Industry & Location Education Connections 50 or more

Other tips to make your profile more powerful Tailored headline Capabilities not just titles Use | to separate For example, mine currently is Agile Project Manager | Iteration Leader | Problem Solver | Enabling teams to deliver maximum business value | Available Powerful summary Call to action at end of summary including contact information Links to other media Keep it simple and more personal than a resume Contribute Like articles so that your networks sees valuable content Comment appropriately Write articles that display your expertise

LinkedIn Premium What does LinkedIn Premium provide All your network can message you You get 5 inmail credits a month with inmail credit you contact ANY LinkedIn user The credit will be returned if they reply Full tracking of who has viewed your profile Access to training via Lynda a LinkedIn company Priority for job applications and job analytics Cost $33 AU monthly $329.87 AU yearly

LinkedIn Little Known Feature #1 Click on the Jobs briefcase and then Update Career interests in the middle of the page, you can flag that you are open to recruiters who have LinkedIn Recruiter. Note not all recruiters have this and only one or two people per office due to the cost

LinkedIn Little Known Feature #2 Under the Me / Privacy and Settings you able to turn off the “Viewers of this profile also viewed” sidebar which shows other people’s profiles and “click bait” to move away from your profile

Other social media used by professionals Other ways to get your professional profile out there:- Website – workfolio Facebook Twitter Instagram YouTube Slack Each has its place and can cross reference each other. Many small businesses use Facebook such to show their wares. Facebook Connect is fast becoming a major Identity Management player. i.e. login using your Facebook account

Agile and LinkedIn + Social networks More efficient way for recruiters and companies to find talent A way for professionals to communicate ideas Amongst their network Many Agile and Lean Special Interest Groups Lynda courseware

Acknowledgements This presentation in part has been built using knowledge gained from attending workshops by Con Sakis Research Consultant Right Management www.linkedin.com/in/consakis Sasan Nikookar Professional Coach and Mentor PMI Melbourne Chapter www.linkedin.com/in/sasannikookar