This project is funded by the European Union WHAT’S THE USE OF TRADE FAIRS? G. Massimo Lupis President, Diva Eris – International Marketing Consultants www.divaeris.info - www.lupis.info Adapted from Isabella Wai’s “Are Trade Fairs Still Worth Attending?”, contributed to The Globe and Mail, August 1, 2014 www.east-invest.eu

“The ability to be seen and be heard by prospective clients is one of the greatest needs of any small business. In today’s rapidly changing business environment, small businesses need to be more and more creative with how they reach their target market.” Isabella Wai www.east-invest.eu

Let’s browse the seven reasons why your small business Trade shows offer a captive, interested audience of like-minded prospects and current customers right at your fingertips, and an efficient way to get more out of your marketing budget. Let’s browse the seven reasons why your small business should get involved in a trade show! www.east-invest.eu

1 Face-to-face contact www.east-invest.eu

2 RELATIONSHIP BUILDING www.east-invest.eu

3 product demonstration www.east-invest.eu

4 EDUCATIONAL OPPORTUNITIES www.east-invest.eu

5 FREE MEDIA EXPOSURE www.east-invest.eu

6 SHARE EXPERTISE www.east-invest.eu

7 GOOD PR AND HYPE GENERATION www.east-invest.eu

HAVE YOUR SAY! NOW, BACK TO THE POINT: WHAT’S THE USE OF TRADE FAIRS? www.east-invest.eu

This project is funded by the European Union WHAT’S THE USE OF TRADE FAIRS? G. Massimo Lupis President, Diva Eris – International Marketing Consultants www.divaeris.info - www.lupis.info Adapted from Isabella Wai’s “Are Trade Fairs Still Worth Attending?”, contributed to The Globe and Mail, August 1, 2014 www.east-invest.eu