Revision unit 4

The other day, my brother drove his car down the street at ___ I thought was a dangerous speed. A.as B.which C.what D.that 2. The discovery of new evidence led to _____. A.the thief having caught B.catch the thief C.the thief being caught D.the thief to be caught

3. Though ____ money, his parents managed to send him to university. A.lacked B.lacking of C.lacking D.lacked in 4. – How about eight 8 o’clock outside the cinema ? -- That ___ me fine. A.fits B.meets C.satisfies D.suits

5. ____ time, he will make a first – class tennis player. Having given B.To give C. Giving D.Given 6. – One week’s time has been wasted. -- I can’t believe we did all that work for __. A.something B.nothing C.everything D.anything

7. – Go for a picnic this weekend, ok? -- ___. I love getting close to nature. I couldn’t agree more. I am afraid not. I believe not. I didn’t think so.

8. All morning as she waited for the medical report from the doctor, her nervousness ____. A.had grown B.is growing C.grew D.have gone 9. I ___ asked his name. A.mere B.merely C.for mere D.on merely

10. If you eat a lot of chocolate before supper, it will take away your ____. A.appetite B.appetizer C.appetizing D.appetites 11. Denny would, sooner or later, ___ serious trouble. A.involve B.involve in C.be involved D.be involved in

1.Where can you find advertisements? 2.Why do companies advertise? 3.Do you watch advertisements on TV? 4.Which are your favorite advertisements?

enjoy some ads 1. Just do it. 2. Feel the new space. 3. Obey your thirst. 4. Ask for more. 5. We lead. Others copy. 6. Fly higher. 7. Good to the last drop. 8. Love is in the family.

Pre-reading 1.the first form of advertising : in Greece and Egypt around 1500 B.C. 2.the first printed advertisement: in London 1477 3.the first commercials on radio: about 1920 4.the first commercial on TV: after World War 2

Fast reading What is people’s reaction to ads.? What is the basic principle of advertising? What is the most important function of ads? what’s the advantage of good ads? p2 P3 P 5 P8

Careful reading (1)Why is advertising popular? (2)Why do advertisers often have to work hard to attract people's attention? (3)What is a "bait-and-switch" ad? (4)How can we protect ourselves from misleading ads? P4 P3 P7 P8

1>The word “advertising” means to make a product known to . A managers through broadcast B leaders by radios C firms by printed notices D people in various ways. (D) 2>One advantage of advertising is that it helps . A increase product sales B make a product more expensive C increase production D reduce the costs of a product (A) 3>Advertising is a highly developed . A information B industry C trade D science (B)

4> The development of radio, television, cinema, magazines and newspapers has with the development of advertising. A followed up B gone hand in hand C gone behind D taken place (B) 5> The best chance to reach customers is to . A sell them the product B sell them what money can not buy: love, happiness and success. C appeal to their emotions D reduce the price of the products. (C)

T or F 1.People react to advertisements in different ways.( ) 2.The basic principle of advertising is fairly difficult.( ) 3.Since an increase in sales means an increase in production, the price may be increased, too. ( ) 4.Truthful ads provide good information that helps customers to decide whether they want or need the advertised product.( ) 5.Perhaps the most important function of advertising is to increase a company’s profits. ( ) 6.By using the techniques developed by the advertising industry, governments and other non-profit organizations can spread knowledge, change attitudes and improve society.( ) 7.All ads are not used to promote a product or to increase a company’s profits.( )

Thank you very much!