Opportunities in Hyperlocal Benefiting from the changing media landscape

Who's this Philip John then? Developer/consultant Hyperlocal site owner Hyperlocal platform / commentary Twit - @philipjohn

Who's this Philip John then?

What is hyperlocal? News sites, blogs and forums Focus on a small geographic area Run by community volunteers Largely not-for-profit Active citizens as well as journalists Often more engaging than local press Extensive use of social media Few restraints (e.g. space) Fast

What are the benefits to you? Communicate important messages Syndicate relevant information Engage with the community Gather feedback on services

Alright, but how? OpenlyLocal hyperlocal directory Hyperlocal search engine Comments & forum discussions Open data (RSS feeds, APIs) Surveys (e.g. Survey Monkey) Twitter, Facebook et al

Alright, but how? Source: http://ventnorblog.com/2009/12/22/nhs-tips-to-give-up-smoking/

Alright, but how? Source: http://talkaboutlocal.org.uk/why-i'd-like-to-see-a-map-of-ukpoo/

Alright, but how? Source: http://www.hyperlocalblogger.com/content-idea-local-flu-shot-information/

Alright, but how? Source: http://glowing-sunrise-23.heroku.com/home

Alright, but how? Source: http://data.gov.uk/search/datasets/results/nhs

Alright, but how? Source: http://www.walsall.gov.uk/news/twitter_helps_find_gymnastics_group_a_home.htm

More info & references Journal Local blog - http://journallocal.co.uk The Lichfield Blog - http://thelichfieldblog.co.uk Pits 'n' Pots – http://pitsnpots.co.uk Parwich.org – http://parwich.org Ventnor Blog – http://ventnorblog.com Greener Leith – http://greenerleith.org Kings Cross Environment – http://kingscrossenvironment.com OpenlyLocal – http://openlylocal.com Harringay Online – http://harringayonline.com Patient Opinion – http://patientopinion.org.uk Yoosk – http://yoosk.com Talk About Local – http://talkaboutlocal.org Hyperlocal Blogger – http://hyperlocalblogger.com Warwickshire County Council – http://glowing-sunrise-23.heroku.com/home Data.gov.uk - http://data.gov.uk Walsall Council - http://www.walsall.gov.uk