COMMUNICATING Thru VISUALS

Adv. of Preparing Visuals before Text Visual aids helps the Aud.grasp the most imp. Ideas. Analytical + fact finding are already in tabular, graphic form so sorting+refining visuals help U decide exactly what UR going to say. Visuals—develop graphic story line –helps in written report. Text explains + refers to any table/ chart/diag saves UR time to read. PPT –interesting,holds people’s attention will understand +remember UR message The mind favors info thru. Picture + quickly forgets info in words/Nos.

When to Use Visuals Purpose -------- Application 1.To clarify Support text des.of ‘graphic’ topics Quant or Num.info.,expl. Of trends,descriptions. 2. To Simplify -Break up complicated Des.into components that can be depicted with conceptual models,flow charts,organizational charts/diagram 3. To emphasize – Call Att.to imp. Pts by illustrating them with line,bar + pie chart. 4. To summarize – Review major pts. In narrative by chart or a table that sums up the data.

When to Use Visuals 5. To reinforce – Present info. In visuals +written form to increase the readers retention. 6. To attract – Make mat. More interesting by decorating the cover/ title page+breaking up the text with visual aids. 7. To impress – Bld credibility by putting ideas into visual forms to convey the impression of authenticity. 8. To unify – Depict the relationship among points-with a flow chart

When planning Visuals…….. Decide what you want to say. Pick out the points that can best be made visually. Our job is to analyze the information and decide how to present it Analyze Raw data to identify the points that support UR main idea. Judge whether U have too much or too little of graphics. Maintain balance between visual and matter. Your Time line +access to resources will govern the no. of visuals.

Popular visuals – its uses To present detailed ,exact values – Tables To illustrate Trends over Time-Line /Bar Chart. To show frequency / distribution –use pie chart,segmented bar chart /area chart. To compare 1 item with another – Bar Chart To compare 1 part with whole – Pie Chart To show correlations –Line / bar/dot Chart To show geographic relationship – Map. To illustrate a process /procedure – Flow charts/ diagram.

Tables Tables It helps audience to understand detailed information.. Vertical Columns & Horizontal Rows, Useful Headings Word Tables To summarize survey results To compare items with standard

Line Charts 1. Single Line Charts 2. Multiple Line Charts Indicate Changes over Time Plot relationshipsof 2 variables X and y axis Line charts with +ve +-ve.variables Surface /Area Charts show cumulative effect Helps in showing changes over Time.

Line Charts

Surface Chart is a kind of line chart showing cumulative effect.

Bar Charts in which no.s are shown by Rectangular bars which can take various forms

Gantt Charts or Time line Chart shows how much time is deeded to complete a project’s tasks.

Flow Charts is used 1. To show series of steps from beginning to end. 2. To show sequential relationships. 3. Illustrates sequence of events from start to finish. 4. Indispensable when illustrating process ,procedures.

DRAWINGS

Venn Diagram

Diagrams + Drawings- how something does/ works How something is made or used