’s fall from 100 ‘Best Global Brands’ "Nintendo, like all creative companies, will stumble again and again throughout its lifetime. That is a natural flaw of any person or business that dares to innovate.“(Satoru Iwata). By Mary Ellen Kendall

The Beginning 1980 2 million sold 40.24 million sold 6.51 million sold 1980: Donkey Kong 1985: Super Mario Bros 1986: The Legend of Zelda 2 million sold 40.24 million sold 6.51 million sold

Nintendo’s main success falls upon a plumber named Mario. Evolution of Mario Nintendo’s main success falls upon a plumber named Mario. Mario has been Nintendo’s main franchise since Super Mario Bros. Mario games have contributed the most sales for Nintendo. Mario has appeared in over 200 games. "Only a handful of characters can last for one, two, or three decades" (Satoru Iwata’s final shareholders meeting).

Mario’s main goal in his games is to save his girlfriend princess Peach. Nintendo has used this stereotypical trope plotline in the majority of its games, and this is hurting Nintendo’s revenue.

Why does innovation matter PRO: System hardware can develop and inspire future technologies. For example, bringing the D-pad' with the Game & Watch series in 1980. In addition, multi-screen capabilities through the DS. CON: A bigger selection of videogames to play. PlayStation and Microsoft offer a wider variety of third party games. Nintendo introduced the DS at E3 2004

Pro: Why do exclusive franchises matter PRO: Differentiation between other brands. By having exclusive franchises consumers are more familiar with the Nintendo brand. CON: Repetitive storylines can discourage new ideas. With the Nintendo franchise there are often sequels that fail to its successors.

Most Profitable Videogame Consoles 1st Generation was The Color TV game 2nd Generation was Atari 2600 3rd Generation was NES 4th Generation was SNES 5th Generation was PlayStation 6th Generation was PlayStation 2 7th Generation was Wii 8th Generation was PlayStation 4 9th Generation ???