Even With The Increase In DVR Penetration, Sports Remains Almost Exclusively A “Live” Or “Near Live” Viewing Experience Sports-Related National TV Programming:

Slides:

Advertisements

Similar presentations

Source: CAB Analysis of Nielsen timeperiod level data; LIVE+7; 2Q14 excludes BBO homes. Broadcast 6 affils 2A09 & 2Q14 and 4 nets in 2Q04 -20% v. ‘09 +2%

Advertisements

TV vs. “Top” Internet Brands. Ad-Supported Television = 102 Hours a Month Source: Nielsen Npower Live+7 March 2015 P2+, Broadcast Television represents.

TV vs. Top “Internet” Brands. Ad-Supported Television = 107 Hours a Month Source: Nielsen Npower Live+7 December 2014 P2+, Broadcast Television represents.

TV vs. “Top” Internet Brands. Ad-Supported Television = 98 Hours a Month Source: Nielsen Npower Live+7 April 2015 P2+, Broadcast Television represents.

PTPA Research Update November 2009 PBS Research Beth Walsh Bill Merkel.

Television Bureau of Advertising Video Advertising in a Multi-Screen World 1.

Key Father’s Day Takeaways Almost 90% of consumers plan to spend the same or more than last year Broadcast delivers Father’s Day ratings & reach.

Multiscreen TV Brands (TV + online)

The Rural Customer Speaks

Multi-Screen TV Brands vs. AdTech:

In It’s First Live-Stream Game Of The Season, When Curiosity Was At It’s Highest, Twitter Delivered A Tiny Fraction Of The TV Audience Thursday, Sept 15th,

TV signals covering VHS Sports' Realtime 3D Advertising service.

RTV 3007 FINAL EXAM EDITION!.

Our “Universe” Findings:

When Implementing Addressable, Buying Audiences Across A Wider Range of Networks Would Further Increase Reach 50% of total time spent with ad-supported.

Sports-Related TV Twitter Handles, Especially For Athletes, Attracted The Highest “Owned” User Engagement Along With Drama Programs According to Nielsen,

RTV 3007 MIDTERM EXAM EDITION!.

Multi-Screen TV Brands vs. AdTech:

Major Device & Service Launches by Year

S/O-S/O Programs Ranked by Adult 35+ Ratings

Multi-Screen TV Brands vs. AdTech:

U.S. Media Use: Time Spent Reading Magazines (in Minutes)

Online Gifts Buy for wishes happy mother's day to yours choice and with happy gifts find here:

National TV News Programming: Average Minute Audience (000)

Average Time Spent Watching TV Sports Has Increased For The Total Population & Millennials Over The Last Eight Years Sports-Related National TV Programming:

Segmentation: Consumption Skews By Video Device

Multi-Screen TV Brands Vs. AdTech

Total Content Ratings (TCR) and Total Ad Ratings (TAR) Measurement

Sampling of Brands: TV Spend vs. “Social Actions” Q4 YOY % Increase

Multi-Screen TV Brands Vs. AdTech

Left to your own devices

Homes With A DVR Consume 37% More Television Than Non-DVR Homes

Broadcast only and Broadband only account for 20

Against Millennials, The Multi-Screen TV Audience Is Also Much Larger Than Popular Digital Platforms During The Summer On average, in any given minute,

Stats based on only the 11 games that Amazon Video streamed

Niche Cable Viewers Spend More Time Watching Their Programming Than They Do Consuming Similar Content On Popular Digital Platforms Viewers spend a total.

Google Preferred YouTube channel

Attention As A Result Of Its Unmatched Scale, Millennials Are More Likely To Watch Their Favorite Programs On Cable or Broadcast Than Any Other Platform.

Multi-Screen TV Brands Vs. AdTech

Multi-Screen TV Brands Vs. AdTech

Thanksgiving Day (11:45a – 11:45p) Christmas Eve (8:45p – 11:45p)

Multi-Screen TV Brands Vs. AdTech

Sampling of Brands: TV Spend vs. “Search Queries” Q4 YOY % Increase

% Ad-Supported TV Daily Time Spent (Total Day)

Total Ad-Supported TV Brands

4Q “Year Over Year” Comparison (4Q ‘16 vs 4Q ’17)

In It’s First Live-Stream Game Of The Season, When Curiosity Is At It’s Highest, Twitter Delivered A Tiny Fraction Of The TV Audience Thursday, Sept 15th,

Monthly “Time Spent” Average (Minutes per Viewer)

Multi-Screen TV Brands Vs. AdTech

Multi-Screen TV Brands Vs. AdTech

Monthly “Time Spent” Average (Minutes per Viewer)

No Days Off: There Were At Least Two Live Sporting Events Airing Every Single Day of The Year On National TV In 2016 A live sporting event aired on ad-supported.

Over 33 Billions Hours Of Sports-Related Programming Were Collectively Viewed On Ad-Supported National TV In 2016 Total TV sports viewing has increased.

Affluent Households A custom analysis of the reach delivered by ad-supported TV vs. video streaming platforms (excluding Netflix and Amazon) demonstrates.

A custom analysis of the reach delivered by ad-supported TV vs

National TV News Programming: Total Cume P2+ Hours Viewed Comparison

Multi-Screen TV Brands Vs. AdTech

The Ability To Stream TV Programming “On Demand” Does Help Drive Linear Ratings Video streaming allows people not only to play “catch up” with their favorite.

The Power of Premium Video: Adding Cinema To Your Media Plan Generates A Lift In Brand, Message Recall & Likeability + Source: Nielsen Brand Effect Scores;

While the vast majority of reach is achieved through Linear TV, OTT provides an opportunity to drive incremental reach, as well as message reinforcement.

Total Ad-Supported TV Brands

Even The Most “Unlikely” TV Viewers View More TV than Streaming Video

Segmentation: Consumption Skews By Video Device

Total Ad-Supported TV Brands

The data below for Adults 18+ indicates that 73% of reach is derived from linear TV alone, 22% is derived from those reached by a combination of linear.

Number of Niche Cable Networks Measured:

The Increase In Viewership Over The Last 10 Years Is Even More Pronounced During Prime Where Aggregated ‘Time Spent’ Viewing Niche Cable TV Programming.

Total Ad-Supported TV Brands

S/O-S/O Programs Ranked by Adults 35+ Live+1 Ratings

Presentation transcript:

Even With The Increase In DVR Penetration, Sports Remains Almost Exclusively A “Live” Or “Near Live” Viewing Experience Sports-Related National TV Programming: Viewership By Stream % of Total Viewing Hours P2+ P18-34 No days off! Source: Nielsen NPower R&F Program Report, Total Day, P2+ & P18-34, ad-supported cable TV + broadcast TV, based on calendar year; excludes Regional Sports Networks and local broadcast airings. Sports-related programming includes live sports, sports news, sports commentary, etc.