Gathering Data on Public Opinion

What does it mean to gather data on public opinion? It is the process of finding out where people stand on a particular subject 2

Why do you want to know what people think? Get public support Find out public opinion Win an election Sell a product Start a new organization Raise money See if a program is working

What kind of information are you looking for? Public opinion favorable to your cause Public opinion unfavorable to your cause Public opinion neutral to your cause 4

Whose opinions are you trying to measure? 5

Do something with the information you got! 6

Where can you gather information? Government Universities Marketing corporations Community groups Internet Local leaders Specialists General public 7

How to gather information on opinions? Document reviews Interviews Questionnaires 8