Housekeeping products adspend by global region, January–June 2015 % share, total housekeeping products adspend $3.4bn Source: Nielsen Global AdView Pulse, Q2 2015 Extracted from Adstats: Household products adspend To click through to article, use Slide Show view
Share of household products adspend by product category, January–June 2015 % share, total housekeeping products adspend $3.4bn Source: Nielsen Global AdView Pulse, Q2 2015 Extracted from Adstats: Household products adspend To click through to article, use Slide Show view
Growth in adspend by global region, January–June 2015 year-on-year % change, $bn spend in red Source: Nielsen Global AdView Pulse, Q2 2015 Extracted from Adstats: Household products adspend To click through to article, use Slide Show view
Size of household products adspend sector by product category, January–June 2015 $m, yr-on-yr % change in brackets Source: Nielsen Global AdView Pulse, Q2 2015 Extracted from Adstats: Household products adspend To click through to article, use Slide Show view
Share of household products adspend by media channel and market, January–June 2015 Source: Nielsen Global AdView Pulse, Q2 2015 Note: Data are not available for all media for all markets Extracted from Adstats: Household products adspend To click through to article, use Slide Show view
Share of FMCG adspend by type, January–June 2015 % share, total FMCG adspend $31.5bn Source: Nielsen Global AdView Pulse, Q2 2015 Extracted from Adstats: Household products adspend To click through to article, use Slide Show view
Top 10 US household products advertisers, January–June 2015 $m, year-on-year % change Source: Nielsen US, October 2015 Extracted from Adstats: Household products adspend To click through to article, use Slide Show view
Additional data sources for the Nielsen Global AdView Pulse report include: admanGo, Arce Media, IBOPE, Media Services, Mediamonitor, Nihon Daily Tsushinsha and PARC. Figures are estimated net with Nielsen Global AdView estimated weighting factors, except for Australia, Ireland and the UK, which are estimated net at source.