Decision Trees ADVANTAGES:

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Presentation transcript:

Decision Trees ADVANTAGES: All outcomes are highlighted and considered. It makes people think about what happens when they make a decision. BUT The numbers are only estimates. Who produces the figures/where is the data from/ What is the worst case scenario? Qualitative factors- image, employees reactions, ethics etc. Therefore decision trees are part of the decision-making process, not the only deciding factor. RISK This must be taken into account eg. option B may have a higher expected value but also has a higher loss in the worst case scenario. How do firms estimate probabilities? Use of back-data eg. if 1 in 4 new products succeed then: 0.25 success, 0.75 failure. Test market results Judgement and intuition.