Industry Analysis: The Beauty Industry

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Presentation transcript:

Industry Analysis: The Beauty Industry By: Beth Sherman

Overview The beauty industry is a vast fast paced yet ever so stable industry. The Cosmetics, Beauty Supply and Perfume stores part of the beauty industry is a $14 billion dollar industry. Some of the leaders in this facet of the beauty industry are stores like Sally’s Beauty, Sephora, Ulta Salon Cosmetics and Perfume, and L brands.

Market Share of Industry Leaders

Industry Developments More products are being made to cater to the male and teenage consumer therefore broadening the target market and in turn allowing for growth

Target Markets Targeted Consumers range from ages 12-60 male and female. There are options for people of any age, race, gender or ethnicity.

Key Players in the Industry L'Oreal Unilever Proctor & Gamble Avon Estee Lauder