Your sports drink is called Crumpazade

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Presentation transcript:

Your sports drink is called Crumpazade Your sports drink is called Crumpazade. It has been around for 3 years and there has been steady sales since it’s launch. Now however, there are new drinks entering the market and you need to stay competitive. You need to design a promotional campaign to bring in new customers. Explain 3 suitable ways of promoting your product and why? What factors could influence how you promote your product and why? Extension – Is a good promotional campaign on it’s on more important than the rest of the marketing mix? (9 marks)