Save Lives While Promoting Your Organization WELCOME TO TRAINING Save Lives While Promoting Your Organization

The more blood collected, the more lives can be saved! SCBB and iHeartMedia: To help our lifesaving mission, we are partnering with iHeartMedia on an exciting new blood drive campaign. iHeartMedia is providing a $10,000 radio marketing package on one of their local stations to the business or nonprofit that recruits the most blood and platelet donors. The more blood collected, the more lives can be saved!

Corporate Challenge 101: How it Works! Go to SCBB.ORG to register your business http://www.scbb.org/corporate- challenge-registration.html or ask any SunCoast Blood Bank employee for a registration from. It is your responsibility to be sure your organization has been registered, and you can do so by checking the Corporate Challenge page at scbb.org.

Corporate Challenge 101: How it Works! Go to SCBB.ORG to register your business http://www.scbb.org/corporate-challenge- registration.html or ask any SunCoast Blood Bank employee for a registration from. It is your responsibility to be sure your organization has been registered, and you can do so by checking the Corporate Challenge page at scbb.org. Recruit everyone you can (coworkers, relatives, friends etc.) to donate blood or platelets on behalf of your organization between June 1 and September 30, 2017 (solicitation for donor votes prohibited on SCBB property and at mobile blood drives)

Corporate Challenge 101: How it Works! Go to SCBB.ORG to register your business http://www.scbb.org/corporate-challenge- registration.html or ask any SunCoast Blood Bank employee for a registration from. It is your responsibility to be sure your organization has been registered, and you can do so by checking the Corporate Challenge page at scbb.org. Recruit everyone you can (coworkers, relatives, friends etc.) to donate blood or platelets on behalf of your organization between June 1 and September 30, 2017 (solicitation for donor votes prohibited on SCBB property and at mobile blood drives) Each blood/platelet donor must fill out a voter ballot stating their donation is casting a “vote” for a registered business or organization. - If the business chosen is not registered, SunCoast will make every effort to contact that business and ask them to register

Corporate Challenge 101: How it Works! Go to SCBB.ORG to register your business http://www.scbb.org/corporate-challenge- registration.html or ask any SunCoast Blood Bank employee for a registration from. It is your responsibility to be sure your organization has been registered, and you can do so by checking the Corporate Challenge page at scbb.org. Recruit everyone you can (coworkers, relatives, friends etc.) to donate blood or platelets on behalf of your organization between June 1 and September 30, 2017 (solicitation for donor votes prohibited on SCBB property and at mobile blood drives) Each blood/platelet donor must fill out a voter ballot stating their donation is casting a “vote” for a registered business or organization. If the business chosen is not registered, SunCoast will make every effort to contact that business and ask them to register At the end of the month, the organization with the most “votes” wins a $10,000 radio marketing package from iHeartMedia Sarasota. The winner will be notified on or about October 9, 2017. -

Your Vote Counts! A blood or platelet donation counts as a vote for your organization. Here’s how the votes are broken down: A single unit of blood (one pint) counts as one vote A platelet donation counts as one vote A double red cell donation (two pints) counts as two votes

Our company is too small to compete Not true! The winner will be determined by a formula based on the your number of employees divided by the number of units you collect. For example Business A has 53 total employees and receives 39 “votes”; 39/53 = 0.735 Business B has 35 employees and receives 29 “votes”; 29/35 = 0.828 Business B is the winner

Keeping it fair! Although an organization does not need a minimum number of employees to participate, the minimum number of employees you must list is 10 (ten). For example, if you have 1- 9 employees, you must list 10 (ten) on your registration form.

THE FINE PRINT visit the Corporate Challenge page at scbb THE FINE PRINT visit the Corporate Challenge page at scbb.org for all official rules Know the rules! Eligibility: Since we stand by our motto “Live Here. Give Here. Saves Here.”, we only want businesses who serve the same areas we do to participate. Voting: So even if Double Red or platelet is 2 votes, they can still only pick one business or organization. Votes can’t be split.

Tips for Success Harness the power of social media. Use your social media platforms to tell your followers about the competition. Ask them to donate and vote for your business. SunCoast will provide you with compelling survivor stories to motivate people to donate. Post pictures of your donation to social media to encourage followers to donate and advertise your participation increase views by tagging SunCoast Blood Bank and ensure we see the photo too!   Website is up: we can review it at the end of the presentation All of the marketing materials featured in this slide are in your packets as well.

Tips for Success 2) Schedule a Mobile Drive at your business. 1) Harness the power of social media. Use your social media platforms to tell your followers about the competition. Ask them to donate and vote for your business. SunCoast will provide you with compelling survivor stories to motivate people to donate. Post pictures of your donation to social media to encourage followers to donate and advertise your participation increase views by tagging SunCoast Blood Bank and ensure we see the photo too! 2) Schedule a Mobile Drive at your business. If you have at least 8 people who can donate on a single day, contact Chris Durkin to find out more: (941) 954-1600 ext. 133 or cdurkin@scbb.org. Mobile schedule fills up fast, so act now!   Website is up: we can review it at the end of the presentation All of the marketing materials featured in this slide are in your packets as well.

Tips for Success 1) Harness the power of social media. Use your social media platforms to tell your followers about the competition. Ask them to donate and vote for your business. SunCoast will provide you with compelling survivor stories to motivate people to donate. Post pictures of your donation to social media to encourage followers to donate and advertise your participation increase views by tagging SunCoast Blood Bank and ensure we see the photo too! 2) Schedule a Mobile Drive at your business. If you have at least 10 people who can donate on a single day, contact Chris Durkin to find out more: (941) 954-1600 ext. 133 or cdurkin@scbb.org. Mobile schedule fills up fast, so act now! Tell everyone you know! Invite people from outside your organization to donate – coworkers, your church, civic group, neighbors, family and friends. Educate them about the need for blood products (our website, scbb.org is a great resource). Personally ask them to call 866-97-BLOOD or go online to scbb.org to make an appointment. Be sure those you recruit to donate complete the voting ballot and turn it in when they donate, or ask the staff for a voting ballot. The donation will not count unless a voting ballot is turned in at the time of donation.   Website is up: we can review it at the end of the presentation All of the marketing materials featured in this slide are in your packets as well.

Tips for Success 1) Harness the power of social media. Use your social media platforms to tell your followers about the competition. Ask them to donate and vote for your business. SunCoast will provide you with compelling survivor stories to motivate people to donate. Post pictures of your donation to social media to encourage followers to donate and advertise your participation increase views by tagging SunCoast Blood Bank and ensure we see the photo too! 2) Schedule a Mobile Drive at your business. If you have at least 10 people who can donate on a single day, contact Chris Durkin to find out more: (941) 954-1600 ext. 133 or cdurkin@scbb.org. Mobile schedule fills up fast, so act now! Tell everyone you know! Invite people from outside your organization to donate – coworkers, your church, civic group, neighbors, family and friends. Educate them about the need for blood products (our website, scbb.org is a great resource). Personally ask them to call 866-97-BLOOD or go online to scbb.org to make an appointment. Be sure those you recruit to donate complete the voting ballot and turn it in when they donate, or ask the staff for a voting ballot. The donation will not count unless a voting ballot is turned in at the time of donation. Display the flyer provided at your place of business to let people know you are participating in Corporate Challenge. Include information in your organization’s newsletter as well.   Website is up: we can review it at the end of the presentation All of the marketing materials featured in this slide are in your packets as well.

Tips for Success 1) Harness the power of social media. Use your social media platforms to tell your followers about the competition. Ask them to donate and vote for your business. SunCoast will provide you with compelling survivor stories to motivate people to donate. Post pictures of your donation to social media to encourage followers to donate and advertise your participation increase views by tagging SunCoast Blood Bank and ensure we see the photo too! 2) Schedule a Mobile Drive at your business. If you have at least 10 people who can donate on a single day, contact Chris Durkin to find out more: (941) 954-1600 ext. 133 or cdurkin@scbb.org. Mobile schedule fills up fast, so act now! Tell everyone you know! Invite people from outside your organization to donate – coworkers, your church, civic group, neighbors, family and friends. Educate them about the need for blood products (our website, scbb.org is a great resource). Personally ask them to call 866-97-BLOOD or go online to scbb.org to make an appointment. Display the flyer provided at your place of business to let people know you are participating in Corporate Challenge. Offer an incentive. For example, at the end of the campaign hold a drawing for everyone who donated. Popular prizes include gift cards, gas cards, restaurant vouchers etc.   Website is up: we can review it at the end of the presentation All of the marketing materials featured in this slide are in your packets as well.

Things to remember The campaign runs from June 1 – September 30, 2017 and your organization must register to participate. Check SunCoast Blood Bank’s website, scbb.org, to be sure you are registered and to see who is in the lead. Those who donate a single unit (pint) two times, a double unit (2 pints) or platelets twice will be eligible to win a one-week cruise. If you have 8 or more people willing to donate, we will bring a bloodmobile to you if one is available. Book early.

Corporate Challenge Steps for staff Recruit and direct organization to register on SCBB.org Once registered, the organization receives a confirmation email with instructions where to find materials. Donor Services asks all donors if they are donating on behalf of a business participating in the Corporate Challenge. If the donor does not print out and bring the ballot with them, please give them one. The donation will not count as a vote if a ballot is not turned in at the time of donation. Donor Services signs off on ballot and sends to Joan Leonard at Mound. Volunteers will tally results Community Development will post updates on Social Media and SCBB.org

Thank you for your support!