How to use them How to evaluate performance Google Analytics How to use them How to evaluate performance

Google Analytics You need to know what is driving traffic to your blog HQ provides you with Visitors, Unique visitors, and pageviews to your chapter site each month You need to go deeper! https://www.google.com/analytics Sign in using gmail You have access to your chapter site

New Terminology on GA Sessions = Visitors Users = Unique visitors Duplication (repeat visits) Users = Unique visitors - Eyeballs, each person counted once Pageviews = Pageviews - Cumulative number of pageviews (duplication)

Topline Overview Sessions, Users, Pageviews

Behaviour Click on Behaviour/Overview and then Page title

Top Pageviews Click on ‘view full report’ to see top pageviews (10 per page)

Traffic Source Scroll to find your top blog posts (by title) Click on the post you want to dig in deeper This screen shows pageviews, average time on page, bounce rate

Traffic Source Secondary dimension tab Click on Acquisition Source

Traffic Source Results Shows source of traffic – most common: Direct = newsletters, direct url Google = google search t.co = twitter Facebook.com pinterest

Google Analytics What are your top blog posts each month? How did people find your post? Direct (linked from newsletter) Referral (usually Facebook, Twitter, or other website link) Search (Google) The better your titles and blogs are written, the more likely to be found on search Referring sites can tell you how well your FB or Twitter promos are working

Promote! It’s like the tree falling in the woods… If you blog and don’t tell anyone about it, why are you blogging? Every time – Facebook & Twitter

Questions?