Advertising, marketing plan and storyboard LEE MOONJU Sweet Potato Cafe Advertising, marketing plan and storyboard LEE MOONJU

Progress 4P : SWOT : product, price, place, promotion strength, weakness, opportunity, threat

Why Why Sweet potato café? 1. Good for Diet ( control appetite ) 2. Solving Constipation (fiber) 3. Good for Skin ( Vitamin C) 4. Control Cholesterol 5. Anticancer food (fiber , Vitamin A : reduce cancer cells)

Production Beverage Food & Dessert Coffee / Latte Traditional Tea Sweet potato shake Sweet potato Latte Ice cream ( Vanilla, Sweet potato) Affogato (potato + milk) Baked Sweet potato Cake - 2:normal, 3:sweet potato Bread – 2 types Honey bread ( sweet potato ice cream) Pizza, Risotto, Frittata

Production Research The most delicious kind of sweet potato ( Japanese and Korean) Matched flavor (ex: affogato – sweet potato ice cream + red bean soup) Development Design of dessert and food Healthy and delicious beverage and food

Production Building : 30 – 40 people Atmosphere (building desing) : Eco-friendly ( WOOD) Quality : high Dishes : pottery

Price with Little bit above Beverage Coffee : 2~3 $ Sweet potato drinks : 4~5$ Food Dessert : 6~8 $ Food : 8~12 $ with Little bit above

Place Near the Big company building

Place Reason : Relax (atmosphere, refresh) Demographics Short time (break time)

Promotion Easy to Separate Cheapest way Female Advertisement (AIR) SNS , Blog Easy to Separate Cheapest way Female SNS

Promotion Advertisement (Paper) A lot of information Famous Femail Magazine A lot of information Famous Femail

Promotion 2. Sales promotion Coupon Magazine Instagram, Facebook First 1 month BOGO Lottery ( buy Sweet potato Shake or Lattee) Buy1,get1

SWOT Well known Brand Expensive Interior + Plate Densely populated area Health care awareness Expensive Unfamiliar Brand Healthy Food Calm Place Eco- friendly Strength Weakness Threat Opportunity

SWOT-Strength Healthy Food -No flour *Brown flour, Rice flour -No sugar *Honey, Maple syrup, Coconut sugar -Fresh Sweet potato *Own Farm

SWOT- Weakness Expensive *Starbucks

Price with Little bit above Beverage Coffee : 2~3 $ Sweet potato drinks : 4~5$ Food Dessert : 6~8 $ Food : 8~12 $ with Little bit above

SWOT- Opportunity Health care awareness -Organic food -Less calories

SWOT- Threat Expensive Interior + Plate

Thank you