Fast and Actionable on-demand Fundraising Strategy TOPIC Summary of Results and Highlights from the Fundraising Effectiveness Project 2018 1rst Quarter Fundraising Report RECORDED May, 2018 Fast and Actionable on-demand Fundraising Strategy

www.afpfep.org/reports Growth in Giving Initiative Database 17,597 nonprofits in the U.S. $65 Billion in giving 154 Million transactions www.afpfep.org/reports

Growth in Giving -2.4% First Quarter Dollars (Donations to Date)

Growth in Donors -6.3% First Quarter Donors (Year to Date)

Overall YTD Donor Retention -4.6%

Donations from large donors saw the largest decline. Growth by Dollar Range -5.2% -2.1% Donations from large donors saw the largest decline. 3.7% Under $250 $250 - $1,000 $1,000 & Up

Action Steps How does your organization compare? Calculate [or ask us]: Retention Revenue New Donors Evaluate your strengths and weaknesses: Where can you invest time and money to improve? What are you doing well? Monitor progress throughout the year?

You Compared to YOU in prior year Your Performance Compared to SECTOR Where do you rank? You Compared to YOU in prior year Challenger Leader Troubled Climber Strong Weak Don't know Strong Weak Don't know Your Performance Compared to SECTOR