Proposal of Best Practices on Promotion Lucía Dobarro Delgado Instituto Tecnológico de Canarias S.A. REMPART+ project leader

Activities to attract entrepreneurs The context: ITC is a Technological Institute based in the Canary Islands ITC is participating in EYE program since 2009 (EYE cycle 1 & 3) ITC is part of regional, national and EU network to support the innovation and internationalization of SMEs EYE is an opportunity in line with ITC/regional objectives 25/02/2019

Activities to attract entrepreneurs The context: The EYE network in the Canary Islands. ITC is focused in (local) HEs FULP and FEULL (University Foundations) are focused in (local) NEs 25/02/2019

Activities to attract entrepreneurs Presentation to the press Info sessions Working sessions Involvement of the regional innovation network Success stories 25/02/2019

Activities to attract entrepreneurs Official presentation of the EYE program to the press.2009 Involment of regional DG Research and Innovation and DG Economy Promotion Involment of the university foundations (REMPART partners) 25/02/2019

Activities to attract entrepreneurs Presentations to the press Novelty of the programme Involvement of the regional authorities Involve NE – HE participants Success stories 25/02/2019

Activities to attract entrepreneurs Info sessions in the context of entrepreneurship and internationalization events Entrepreneurs’ Day 2009 and 2010 Enterprise Europe Network events 25/02/2019

Activities to attract entrepreneurs Working sessions with existing HE-NE, explaining their experience. Networking among the participants. Real testimonies of current local HEs and European NEs during the placement. 25/02/2019

Activities to attract entrepreneurs Involvement of the regional innovation network. Training to intermediate organisations at regional level working in the promotion of innovation of SMEs. 25/02/2019

Activities to attract entrepreneurs Publication of success stories at regional level. 25/02/2019

How/why are these activities successful in attracting entrepreneurs? To focus on the identification of the best HEs: Open-minded persons. Working or interested in international context. With previous experience in training programs (internship). 25/02/2019

How/why are these activities successful in attracting entrepreneurs? Key messages to approach the HE: Win to win relationship. Cooperation with a young / new entrepreneur (it is not a scholarship) Opportunity to open new markets / internationalization. 25/02/2019

How/why are these activities successful in attracting entrepreneurs? Regional network Working with organisations helping SMEs with the promotion of innovation and internationalization. Prescriptors of EYE programme. 25/02/2019

What are the critical factors in implementing successful promotion activities? Identification of the target group. Follow-up of the potential HE, support in registration (specially with English language) Permanent office working on match process 25/02/2019

Which tools/methodologies did you use to assess the success of your activities? Indicators: Impact in local media (press, radio, tv…) Expressions of interest received Number of HE registered Final match 25/02/2019

Lessons learned After two years of activity the existing HEs become prescriptors of the programme. The key factor is the person! A committed HE makes very easy the work. 25/02/2019

Thank you! Lucía Dobarro Delgado Instituto Tecnológico de Canarias, S.A. REMPART+ project leader rempart@itccanarias.org 25/02/2019