Nike and their Marketing Mix

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Presentation transcript:

Nike and their Marketing Mix Unit 3 P3 Name…………………………. 25/02/2019

Who are Nike? Nike are a Business that do… explain what Nike produce and what they do with their products The brands they cover are… look at www.nikeinc.com, see what brands Nike also own They are located…In what country are they based? Where could you get their products? 25/02/2019

Why do Nike need to promote themselves and their products? Nike need to promote themselves and their products because… Look at keeping customers Getting more customers Increasing their market share Making more money 25/02/2019

What do Mindshare do for Nike? Who are Mindshare? How do they promote Nike? What was the end result for Nike of Mindshare’s campaign? 25/02/2019

How do Nike promote themselves and their products? Nike promote themselves and their products by using the following methods: Advertising (where? How) Social Media Sponsorship deals 25/02/2019

Why do Nike use these methods? Nike use these methods because… Why do they use social media? Why do they advertise on TV? Why do they advertise in different magazines? Why do they sponsor famous people? 25/02/2019