Project Management and User Research Plan February 25, 2009 Dollars and Sense AGORA Financial Services Aims for the Generator Nexter Market This presentation template is just that – a template for you to start from to build your own capabilities presentation customized to your potential client’s business needs. You do not have to use all of the slides in here – only use the ones that are appropriate. George Mason University EDIT 752 Group 2

Generation Nexter Group 2 / EDIT 752 AGORA Financial is trying to raise financial awareness among Generation Nexters. In our project, we are targeting young adults (ages 18-26) in three tracks: College Bound Career Planning Life Planning

Generation Nexter Group 2 / EDIT 752 Target audience 19- to 21-year-old college student 22- to 25-year-old student, evaluating job offers 24 years old +, working and looking to buy a home Objective Increase brand awareness Create sites and online content that appeal to audience needs, desire to return and maintains audience loyalty Improved personal financial decision-making Think “sticky” Project scope Website Facebook page Social Network strategy

Generation Nexter Group 2 / EDIT 752 User Research Summary Audience uses web 2.0 applications and mobile devices extensively Determine what applications and content audience seeks Research Plan Round 1: Convenience Survey Results prove topics have crossover appeal of all three tracks Round 2: Focus Group Hope to collect user feedback on preferences, motivations and favorable or unfavorable reactions Round 3: Usability Testing Observe how a user proceeds through and interacts with the prototype in order to perform a specific task