Research and Development (R&D) Starter Discussion points pg 11
Lesson Objectives All students will understand Most students will The concept of innovation and R&D Most students will be able to apply these to different business contexts Some students will Evaluate the importance of innovation and R&D in maintaining competitiveness Progress Arrow
R&D Leads to innovative and attractive new products for the marketplace. Innovation can also be applied to new production techniques. Note – do not confuse R&D with Market Research!
Task Which industries do you think invests most in R&D? Why?
Biggest spenders on R&D Consider table 3.1 pg 12
Why do firms invest in R&D To gain a competitive advantage To become more efficient and lower costs Increase market power To extend the product life cycle For each of the above consider how investing in R&D could achieve this
The Product Life Cycle (use fig3.1pg14) £
The role of state funding Do you think the government should subsidise business investment into R&D? Hwk – investigate levels of state funding into different sectors R&D
The role of state funding for R&D Innovation is crucial to economic growth. Innovation leads to benefits for consumers, increased profits and wages, possibly increasing exports and creating jobs. Large UK businesses are entitled to 11% corporation tax relief on their R&D spending. Smaller businesses (less than 500 employees) receive 26% relief on R&D spending.
Plenary Plan out an answer to exam question pg 15 Progress Arrow