ENGAGING THROUGH SNAPCHAT

Millennial Engagement WHY? Millennial Engagement Directly inviting and encouraging millennials to come to our museum 4th most popular social media platform to US teens (Behind Facebook, YouTube and Instagram) Global Connections Stories can be viewed by art lovers across America and around the world Creativity Emoji Scavenger Hunt “Caption This” Free Publicity People who follow us on Snapchat can screenshot our stories and share them on other social media platforms

Engage the millennial generation WHO? Engage the millennial generation 77% of college students use Snapchat at least once a day The majority of snapchat users are between 18-24 years old Over 63 art museums are also on Snapchat, including: Museum of Fine Arts Boston Los Angeles County Museum of Art (LACMA) Museum of Contemporary Art Chicago San Francisco Museum of Modern Art (SFMoMA)

University of Washington Snapchat Survey WHAT? University of Washington Snapchat Survey

“Not only is Snapchat a great way to reach a younger audience, but it also provides us with a platform for play—a place where we can create stories and experiences around the museum, our collection, and our staff…We both send and receive Snapchats, and in doing so connect with our audience in a way that they can relate to.” - LACMA’s social media manager, Maritza Yoes

Showcase the Collection Captions that reference teen movies like Mean Girls, popular memes, or trendy pop-culture lingo to engage the under-30 crowd Live Behind the Scenes Installations, conservation lab, storage tours, etc. Publicity Exhibition Openings, America Now!, Handi Hour, Luce Unplugged, etc. Lilla LoCurto and Bill Outcault, The Willful Marionette Show people what they’re missing out on Screenshot received snapchats to feature as Tumblr content Interact and engage with our snap users by reaching them where they already are

DATA

SAAM Who do we want to be on Snapchat? Balance Engage a new audience, while respecting the works of art and Smithsonian brand. “more formal” in other social media forums (Instagram, Facebook, Twitter, etc.)