Advertising Techniques

P-p-p-pick up a _______

PENGUIN

Just do it.

NIKE

Impossible is nothing.

ADIDAS

Beanz Meanz _____

HEINZ

Probably the best lager in the world.

CARLSBERG

Have a break. Have a ________

KITKAT

Loves the jobs you hate.

MR MUSCLE

Made for sharing.

QUALITY STREET

Does just what it says on the tin.

RONSEAL

Ah, _________

BISTO

Where do you want to go today?

MICROSOFT

Brilliant cleaning starts with __________

FINISH

What persuasive techniques did you spot?

TASK 1: Create a slogan for a product of your choice (either one that already exists or one you create). Use the worksheet to help you choose persuasive techniques.

Design an advert for your product. Task 2: Design an advert for your product. Use the adverts to help you think about images and layout. Where will you put your slogan? Will the picture be of the product or something else? What other information will you need to include?

Task 3: Draw up the neat copy of your advert on coloured paper.