Ski Pack Boomerang Media

Overview Drive sales for holidays and outdoor pursuits in a strong leisure focused environment Reach sport and outdoor pursuits enthusiasts and families in an adventurous frame of mind Purpose built indoor ski centres, as well as other facilities like indoor climbing, trampolining and restaurants

Overview Made up of 3 popular indoor ski centres (Xscape Milton Keynes, Xscape Castleford and Chill Factore) They cater for ski enthusiasts and family days out, combining leisure activities, restaurants, bars and retailer chains Reach a combined footfall of 450,000 adventurous individuals and families every 2 weeks The high dwell time of the centres, along with multiple communication points ensure maximum exposure and frequency build

Site List Xscape Milton Keynes Xscape Castleford Chill Factore

1/3 153 The Audience visitors are families mins dwell time 8% 13% 28% Male 56% 8% 13% Female 44% 28% 51% ABC1 71% 1/3 visitors are families 153 mins dwell time

Key Facilities

Key Retailers

The Media High impact 55” HD LED D6 displays positioned at the heart of each centre 60” loop, 1 in 6 rotation Day-part & day-of-week Loop ownership 14 x D6 panels available across the 3 centres Affordable & flexible Very targeted for ski enthusiasts

Wall mounted

Floor standing

Flybe Having recently opened up new flight routes from Doncaster airport, Flybe wanted to promote their deals in leisure facilities in close proximity. They utilised D6 displays in our indoor ski centres in order to target families and individuals likely to book holidays on their new routes.

Monarch Monarch wanted to promote their new winter ski holiday flight deals in front of an audience interested in skiing and outdoor pursuits. They utilised our leisure malls pack to target skiers likely to be thinking about booking a ski holiday, using high impact D6 screens to highlight the various deals.

Jet2 Jet2 wanted to promote their winter ski holiday flight deals in front of a relevant audience interested in skiing and outdoor leisure. They utilised D6 displays in our leisure malls, some of which had ski centres, in order to target an audience likely to be thinking about booking a ski holiday.

e. martins@boomerangmedia.co.uk For More Information Please Call Martin Smith Managing Director t. 01252 368368 e. martins@boomerangmedia.co.uk