TV Dominates….Cable in Top 1-2 General News Category Online

Slides:



Advertisements
Similar presentations
An Evolving Media Landscape: Platform Adoption © All rights reserved. TV: 96% Smartphone: 72% PC with Internet: 81% Tablet: 39% Source: Nielsen Cross.
Advertisements

TV vs. “Top” Internet Brands. Ad-Supported Television = 102 Hours a Month Source: Nielsen Npower Live+7 March 2015 P2+, Broadcast Television represents.
TV vs. Top “Internet” Brands. Ad-Supported Television = 107 Hours a Month Source: Nielsen Npower Live+7 December 2014 P2+, Broadcast Television represents.
TV vs. “Top” Internet Brands. Ad-Supported Television = 98 Hours a Month Source: Nielsen Npower Live+7 April 2015 P2+, Broadcast Television represents.
Branding “Live TV” Paula Partridge American Airlines Inflight Products.
Top Online Content Destinations
Media Consumption Habits Teens. Teens Monthly Video Consumption by Device # of Viewers 155:327:341:23 Source: Nielsen Cross Platform Report 4Q13 % of.
Media Consumption Habits Females
Media Consumption Habits Families MarketBreaks At Least One Child (0-17) in Household 2+ Children (0-17) in Household.
Media Consumption Habits Affluent Households MarketBreaks $75,000+ HHI $100,000+ HHI.
Media Consumption Habits Teens. Monthly Video Consumption by Device # of Viewers 146:376:285:45 Source: Nielsen Cross Platform Report 2Q13 % of Overall.
Multi-Screen TV Brands vs. AdTech:
TV Entertainment - Black
…and Ranking in the Top 5 General
National TV-Branded Digital Platforms Account For Half Of The Total Minutes Spent Within The News Category National TV news websites’ share of time spent.
All Of This Helps Explain Why TV Accounts for 91% of the Total Time Spent Consuming News On Video-Enabled Devices TV includes National Broadcast TV News,
TV Entertainment - Black
Ranking by Internet Genre
Average Time Spent With National Cable TV News Among News Consumers Increased By 28% In The Past Year Average Weekly Time Spent With News Content Among.
Top 5 iPad Apps Downloaded
Background Viacom is a leading global entertainment company that delivers its content through a variety of frequencies including television, cinema and.
Multi-Screen TV Brands vs. AdTech:
Multi-Screen TV Brands vs. AdTech:
Multi-Screen TV Brands vs. AdTech:
The UK Tier 1 Entrepreneur Visa and the UK Representative of Overseas Business Visa - SmartMove2UK
“Average Audience” During Any Given Minute Highlights The Engagement Gap Between TV & Digital Platforms 10x more people are watching ad-supported TV content.
Average Monthly Time Spent Minutes per viewer, Affluent Adults 18+
“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.
“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.
Multi-Screen TV Brands Vs. AdTech
Top 5 iPad Apps Downloaded
Sampling of Brands: TV Spend vs. “Social Actions” Q4 YOY % Increase
Sports Category: % of Total Minutes Viewed Online
Multi-Screen TV Brands Vs. AdTech
Left to your own devices
Against Millennials, The Multi-Screen TV Audience Is Also Much Larger Than Popular Digital Platforms During The Summer On average, in any given minute,
TV Entertainment - Black
Niche Cable Viewers Spend More Time Watching Their Programming Than They Do Consuming Similar Content On Popular Digital Platforms Viewers spend a total.
In Fact, Ad-Supported TV Brands Collectively Account For A Large Majority Of Total “Time Spent” Among Some Of The Top Digital Content Genres % Share Of.
Google Preferred YouTube channel
Multi-Screen TV Brands Vs. AdTech
Multi-Screen TV Brands Vs. AdTech
الإستراتيجية الإعلامية لمكافحة الإرهاب
Multi-Screen TV Brands Vs. AdTech
TV Is The Most Trusted Source For Providing Accurate Political Information & Far More Trusting Than Social Media Or Radio More people rely on Television.
4Q “Year Over Year” Comparison (4Q ‘16 vs 4Q ’17)
Monthly “Time Spent” Average (Minutes per Viewer)
Pictures of the year by NBC
Multi-Screen TV Brands Vs. AdTech
Multi-Screen TV Brands Vs. AdTech
Adult 18+ Average Audience (000)
When It Comes To Entertainment Programs, Nothing Else Gets People Talking Online Like Ad-Supported TV Content Only one other ad-supported video platform,
‘Live’ viewing (78% of P13+ primetime TV viewing is live) and Millennials (account for 48% of total time spent on Twitter) continue to drive TV conversations.
Multi-Screen TV Brands Vs. AdTech
Collectively, Ad-Supported TV Brands’ Platforms Are Nearly Ubiquitous Online, Reaching Almost All Adults Left to your own devices Source: VAB analysis.
84% By The Numbers: Top Trending Stats +
Black 18+ Average Audience (000)
Sports Category: % of Total Minutes Viewed Online
Collectively, Ad-Supported TV Brands’ Digital Platforms Are Nearly Ubiquitous Online, Reaching Almost All Adults Left to your own devices Source:
Online Content Destinations
Multiscreen (TV + online)
Multiscreen (TV + online)
Adult 18+ Average Audience (000)
Ch 19 Mass Media and Internet
Top 5 iPad Apps Downloaded
TV Ranks First in Helping Consumers Form Their Consideration List When They Are In The Market For A Vehicle Which of the following helps you develop your.
Pictures of the year by NBC
Light Up Toys
Multiscreen (TV + online)
Multiscreen (TV + online)
Presentation transcript:

TV Dominates….Cable in Top 1-2 General News Category Online News Committed - Cable’s Branded Networks Deliver National & Local News Around The Clock – On All Screens TV Dominates….Cable in Top 1-2 General News Category Online Top 5 Online General News Category A18+ A18-49 A18-24 A25-54 ABC News ABC News Buzzfeed ABC News CNN CNN ABC News CNN NBC News CBS News CNN CBS News CBS News NBC News USA Today NBC News USA Today USA Today CBS News USA Today Source: VAB analysis of multi-platform comScore data, September 2016

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.