SafeStick “Be Your Own Bodyguard”

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Presentation transcript:

SafeStick “Be Your Own Bodyguard” Jacquie LiVoti

Our Mission To ensure the safety of individuals in social settings by allowing them to test their beverages for foreign substances as well as moisturize their lips.

Our Strategy We plan to have our product be one of the top five moisturizers people use for their lips by the year 2012

with drinks ineffective. Our Strategy We plan to show date rapists that there is now a product that will make their attempts to tamper with drinks ineffective.

Our strategy SafeStick Hits Stores Today! We plan to develop a relationship with local and national media outlets in order to create brand awareness and knowledge of the product.

Our strategy We plan to create a website which will explain and provide details of the product to potential consumers. SafeStick Website

Our strategy We plan to promote SafeStick through social media outlets in order to provide an interactive experience for both current customers and potential consumers and to further spread awareness.

Our strategy We plan to produce events that will allow consumers to have a hands-on experience with the product while becoming more knowledgeable about the benefits.

Timetable The campaign will run for the duration of two years. Every five months we will target three new cities in a different part of the country. Each month investors will have a detailed calendar of our current and future plans.