PowerPoint 6: Messages in the Media

Slides:



Advertisements
Similar presentations
Promotion Chap Advertising. Ads. vs PR Advertising is paid for by a company. See Inspiration diagram. Advertising is paid for by a company. See.
Advertisements

Lesson 6: Messages in the Media. What is media? Media is the communication of information and messages to the public. There are many forms of media, including:
CALGARY REGIONAL PARTNERSHIP MEDIA OVERVIEW FOR CRP SUB REGIONAL TRANSIT PILOT MEETING MAY 9, 2014.
Lesson 6: Messages in the Media
Print Direct Mail Newsletters, Brochures & Posters Newspapers & Magazines Press Releases Annual Reports Organization Profile Television & Radio Local.
Advertising campaigns Using SOAPSTONE, EPL, and style, you will be tasked with coming up with an advertising campaign.
Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 7.
CAASPP Category 1Category 2  Radio  Newspaper  Word of mouth  Television  Facebook  Twitter  Pinterest  Tumblr  Vine  Blogs  News Apps.
D. Marketing a Small Business Identify promotional media activities used by small businesses Identify the function of promotion in small business.
Marketing a Small Business Promotional Media Used by Small Businesses.
PowerPoint 6: The Role of Media in Elections. Opening Discussion Where do you get your news from: newspapers, TV, radio, internet, social media? Where.
Advertising. What is Advertising? A form of communication that influences an individual to purchase something.
Election Campaigns Section 1
MARKETING AND BRAND MANAGEMENT GETTING YOUR MESSAGE ACROSS.
Questions from students ‪Question 1 – ‪Question 2 –
Lesson 6: The Role of Media in Elections. Opening Discussion Where do you get your news from: newspapers, TV, radio, internet, social media? Where do.
PowerPoint 6: Messages in the Media. What is media? Media is the communication of information and messages to the public. There are many forms of media,
PowerPoint 6: Messages in the Media
MEDIA IN ADVERTISING - DIGITAL MEDIA - Topic 8 Introduction to Advertising.
PowerPoint 6: The Role of Media in Elections. Opening Discussion Where do you get your news from: newspapers, TV, radio, internet, social media? Where.
TITLE Enhancing Your Club’s Public Image A Hands-on Workshop for Building Membership and Financial Support.
Secondary PowerPoint 4: Media
Slide Deck 3: Media.
Analyzing Media.
Identify two trends regarding regular news sources
Dissemination and Valorization Strategy
Secondary PowerPoint 3: Municipal Elections
Elementary PowerPoint 4: Media
Elementary PowerPoint 3: Municipal Elections
Social Media Marketing: A Strategic Approach, 2e
Slide Deck 3: Media.
Promoting Your Product
Grade 4.
Standard 5.
BSCOM 300 RANK Education Your Life- -
Standard 5.
Role of media in political campaigns
Mass Media in Elections
Influence of the Media on Public Opinion and Political Campaigns
Unit 6: Municipal Elections
Public Opinion and The Mass Media
Agenda- 10/7 Grab a chromebook and handouts
Lesson 6: The Role of Media in Elections
Voting and Elections in North Carolina
PowerPoint 6: The Role of Media in Elections
Traditional & social media
Influence of the Media on Public Opinion and Political Campaigns
Obj Examine the media’s role in influencing policy Obj 6
PowerPoint 6: The Role of Media in Elections
PowerPoint 6: Messages in the Media
The Role of the Media on Campaigns
Slide Deck: Municipal Elections
Standard 5.
Mass Media Linkage Institutions.
Slide Deck: Municipal Elections
MASS MEDIA.
Slide Deck 3: Media.
PowerPoint 6: The Role of Media in Elections
Unit 6: Municipal Elections
MEDIA Unit 6: Media.
D. Marketing a Small Business
Designing our smart city pt. 3
What is Public Relations? PR vs. Advertising
Media.
Slide Deck 6: Journalism
Elementary PowerPoint 4: Media
Chapter 10 The Media and Cyberpolitics
Slide Deck 6: Journalism
DEMOCRACY.
PowerPoint 6: Messages in the Media
Presentation transcript:

PowerPoint 6: Messages in the Media

What is media? Media is the communication of information and messages to the public. There are many forms of media, including: Newspapers Television Radio Internet Magazines Advertising/Billboards Flyers Social Media 2

What are the different types of media? Media can be divided into three main types: Paid media: Awareness gained through paid advertising, such as commercials or newspaper ads. Earned media: Awareness gained through efforts that are not advertising, such as news coverage. Owned media: Personal promotional sources, such as a website, blog, Twitter feed, YouTube channel or Facebook page. Media can also be classified as old media or new media.

Old Media Includes broadcast sources (TV and radio) Includes print sources (newspaper, magazines and flyers). Mostly one-way communication Released at a specific time each day/week/month Reaches a limited number of people in a specific area

New Media Is easily accessible, such as online sources and social media platforms. Usually two-way communication (interactive) User-driven The reach is usually limitless (no borders) Released in real-time (as something happens)

Facts vs. Opinions In most cases, the news media provides factual and informational coverage to inform the public without letting opinions interfere. The news media also produces opinion pieces or editorials, where news organizations will share their opinions and analysis.

The Importance of News Media The news media play an important role in creating a healthy and strong democracy. It is their job to inform citizens and make sure our elected representatives and governments are honest and open.

The Roles of News Media in an Election Report on the events of an election Provide a way for parties/candidates to get their message out Provide a way for citizens to communicate their concerns and opinions Promote debate between competing parties and candidates Advertise the election process to voters Share and report on the election results

Manitoba News Sources CBC News Manitoba — www.cbc.ca/news/canada/manitoba The Winnipeg Free Press — www.winnipegfreepress.com The Winnipeg Sun — www.winnipegsun.com The Brandon Sun — www.brandonsun.com Interlake Today — www.interlaketoday.ca Pembina Today — ww.pembinatoday.ca Neepawa Banner — www.mywestman.ca Thompson Citizen — www.thompsoncitizen.net Aboriginal Peoples Television Network — www.aptn.ca

Final Thoughts What are the pros and cons of the different types of media? Why is it important to know the difference between opinion and fact? Why is media important?