State Coordinators Teleconference June 20, 2011 ● 3:00 p.m. (ET) HOSTS: Tom Ashley (FAIA) & Sally Smith (BPN, Inc.)
Agenda a) New ABEN States b) Marketing ideas – how can we boost sales! c) Production Options d) Questions – production to admin.
Agenda a) New ABEN States since 5-8-11: New Mexico – Tom Thurbett & Lori Gaffney New York – Dick Poppa & Kathy Lawler Kansas – Erin Lesser & Kerri Spielman Hawaii – Sonia Leong Wisconsin – Matt Banaszynski & Tammy Wenzel
ABEN Webcast Marketing-Can your state be included? Title of Webcast Selling States Bonds: Shaken, Not Stirred Webcast SC, LA, FL, TN,NC,TX Business Income - Beyond the Basics NC, LA,FL,NC,TX Errors and Omissions - Extreme Makeover Edition FAIA, TX Ethics and Business NC,OK,FL,TN,IL,MS,SC,TX Homeowners Section 1, Part 1 - Comp.Cov. Series FL,NC Homeowners Section 1, Part II - Comp. Cov. Series Homeowners Section II, Part I - Comp. Cov. Series Homeowners Section II, Part II - Comp. Cov. Series Insuring Condominiums TX,FL Insuring Small Contractors Miscellaneous Commercial Coverages: Part 2 OK,LA,FL,NC Miscellaneous Commercial Coverages:Part 1 NCJUA/NCIUA Producer Certification NC Only NFIP Coverages FL Personal Auto Policy, Sections A and B OK,FL Personal Auto Policy, Sections D, E, & F Property & Liability Concepts - Comp. Cov. Series Texas Legislative Session Wrap-Up What it Means for Your Agency TX only Workers' Compensation - Beyond the Basics SC,LA,FL,NC You Can Hire a Successful Producer TX, FL
Agenda b) MARKETING IDEAS – sales need a boost! State website prominence: where and how is ABEN displayed? E-Blasts to members – How are ABEN courses made known to members? Follow up e-mail to prior purchasers of refreshing them on ABEN and offering a discount – 25%?
Offer “Free Webcast” to viewers – minimal per person platform technology fee will apply + minor admin fees – consider the topic – one that crosses state lines would be best! Keeping State Associations involved: ABEN Newsletter – Quarterly? ABEN Association Webcast Updates – Quarterly/Semi-Annually?
Content is King! Production Options: Fully supported production by BPN – day rate + travel fees apply – turnkey operation! BPN will support coordination with local videographer/webcast firm – no additional charge!! Recommendations provided by BPN for State Association equipment purchase and follow up set up instructions Finalizing rates to provide Dallas based production location- State would provide speakers and content! BPN would handle all production!
Watch for the invitation! State Coordinators – Next Teleconference July 11th?? ● 3:00 p.m. ET Watch for the invitation!